Srisys Inc – Global IT Consulting Services

Twitter Launched a New “Follow” Button for Websites !

2011-06-01T05:38:00.000-07:00

Just like the Facebook’s “Like” button, Twitter has launched its new feature the “Follow” button. This added feature is an easy button that will allow users to follow accounts directly from any website.

This button allows users to instantly follow a specific Twitter account without having to visit the site and search for the desired account. The new button joins the tweet button, which shares specific content with Twitter users' followers.

“For publishers and brands, adding the Follow button to your Web site and using Twitter to stay connected with your audience is a powerful combination," Twitter said in a statement announcing the new button. "People who follow your account are much more likely to retweet and engage with your tweets, and to repeatedly visit your Web site."

Twitter's Brian Ellin, in a blog post wrote that, "More than 50 sites have added the Follow Button today, making it easy for you to discover the Twitter accounts of your favorite reporters, athletes, celebrities, and other personalities. Using the Follow Button is as simple as a single click. You can also see the profile and latest Tweets of the account you want to follow by clicking the username next to the Button."

Including AOL.com, About.me, All Time Low, Justin Bieber, bnet.com, Britney Spears, CBS Interactive, CBS News, cbs.com, cbssports.com, chow.com, cnet.com, and CNNMoney, Twitter has been launching its “Follow” button in a number of different websites and individuals. Instead of receiving a feed of articles, as RSS does, the "follow" button allows users to quickly and easily sign up and follow specific Twitter users.

This development of Twitter will surely show a good result for their users to interact across the web.

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Solutions for Website Designing and Social Media Marketing

2011-05-31T04:45:00.000-07:00

In this harsh economic climate, it is very difficult to develop a business and make profits out of it. Today, every small and big business has been promoting its products and services by developing a website. Do they really get success in this attempt? Have a web presence is helping them or it’s a waste step ultimately. Here is an example of a small business firm that succeeded in its endeavor to create a beautiful website and marketing it through various Internet Marketing Strategies.

The company offers the best Lawn Management Solutions in Cincinnati. It is a full service irrigation company specializing in retrofitting existing sprinkler systems to conserve irrigation water usage while promoting healthy landscapes. After failing from many attempts to increase its sales and gain profit through the traditional ways of promoting the business, the company came to us to design and develop a website. Apart from this, the company asked us to develop the site in such a way that it can easily reach the target audience.

Using the latest technologies such as JOOMLA, HTML, CSS, JavaScript, and Photoshop CS3, our experts designed the website as per the client’s requirements. But just a good looking website cannot bring customers to the company. It needs to be search engine friendly. If somebody searches for the products and services in the search engines, the website needs to be found on the first page of the search engines.

The first step of making a website customer friendly is to know whether the website fulfills the customer’s needs. Were visitors encouraged to stay on the website or were they quickly moving on? Was the content of the website keyword enriched, helping its listing on search engines? By reviewing the website, basic setups and links, our SEO experts advised some improvements that can direct more traffic to the website as well as increase the number of sales.

The next step is to optimize the website with proper Title Tags, Keywords, and Meta Descriptions. This helped the website to enhance the website in such a way that it can be ranked higher on search engines like Google and Yahoo. Along with this, our experts also helped the company to market the website through different Social Media Networks such as Facebook, Twitter, YouTube and LinkedIn.

The website is now found on the first page of all the search engines. Currently, the website is further widening its target market through an aggressive Internet Marketing Campaign. By harnessing the communicative power of networking sites, press releases, interviews, and web articles, the Lawn Management Company is reaching new audiences and increasing traffic to its website, ultimately increasing sales.

By making most of the Internet, the company now finds itself in stable financial position to weather the stormy economic forecast.

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A Small Business SEO Success Story

2011-05-30T02:49:00.000-07:00

Years Ago, a small business serving the fine dining industry, developed a website to promote its business. The company tried many of the traditional ways such as cold calling, word-of-mouth to reach the target audience and get new clients. But it failed in its attempt. Though the company website was very informative, it was not playing a big role in attracting the market and increasing the sales.

As a part of his operations to grow the business, the CEO of the company approached us to do the needful. According to our professional experts, the website needed a lift. The website was drastically in need of Search Engine Optimization (SEO). It needs to be developed in such a way that it would speak directly to a target audience.

The main questions that struck to our professionals are: What is the main purpose of the website? Who are the target audience? What are their biggest concerns? And how does the company solve them?

Based on the answers given by the company, our professionals started optimizing the site. The main concerns of our experts were:

· Compelling headlines that entice site visitors to read more

· Concise, easy-to-ready copy demonstrating how the services of the company benefit clients

The redesign of the website really changed the business scenario of the company. Earlier, the clients relied on the interpretations presented by the business developers of the company. But now the website clearly shows how the services provided by the company will benefit them.

Things apart, the website is now on the first page of all the search engines. The clients can easily find the site with a proper keyword search. With the advice of our experts, the company even started marketing through Facebook, Twitter and other social networks. This made easy for the website to reach the potential investors, clients and employees. The overall branding and content, together with the design, really validated the company and set the stage for the improvement of the sales.

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Web Hosting | Secure Hosting Plans with Unlimited Bandwidth

2011-05-28T02:03:00.000-07:00

Website Hosting serves as a foundation stone for on-line existence and consequently on-line promotion. It is a mode through which companies or individuals launch their website on the World Wide Web. The first and foremost step for a company that wishes to have a web presence is to sign up with a Web Hosting company.

Advantages of a Web Hosting company:

Enables you to run a detailed site on the web
Provides a wide exposure
Lets you create and maintain databases
Provides Shopping cart for E-Commerce Websites
Includes On-line Advertisements for enhanced marketing

Almost all companies need a computer permanently linked to Internet even if they are not Web Service providers for sending their email and other files. So, computer may be used as a website host by them for providing details about their services & goods. This could add to their business as clients can place their orders on-line. Catering to all your Web Hosting needs, SRISYS as a reseller provides comprehensive Web Hosting Solutions, Linux Web Hosting and Windows Web Hosting services to its clients. We utilize the highest quality technology to ensure your website is available 24 hours a day, 7 days a week. Servers are tuned to a high degree, resulting in lightening-fast performance, and quick loading times for all sites.

We offer both Shared Hosting and Dedicated Server Solutions. We support both Linux and Windows NT servers. We provide Database/SQL/Cold Fusion support and PHP/JSP, and Javaservlet support. We are a Web Applications Service provider offering the Customer Utility Services like Web-based Email, Bulletin Board Services, Newsletter Subscriptions, and Chat Services. Our services run from individual website support and administration to Oracle on Demand, and the full range of DBA Support Services including Continuing Operations and Disaster Recovery.

Choosing SRISYS as your website host opens up your gate to success. With our thorough assistance and efficient Web Hosting Services, you are guaranteed a secure and effective web presence. We as an efficient Web Hosting Provider always ensure that our clients are provided with best back-to-back web hosting solutions.

Our customer-centric approach thrusts us to provide highly satisfactory jobs. SRISYS is an illustrious Web Hosting Company that is known to provide excellent Web Hosting Services and Web Space. We are successfully serving clients all across the globe with our diligent Web Hosting Services.

Host Your Website Now With SRISYS INC

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Inbound vs. Outbound Marketing: Pros & Cons

2011-05-27T04:29:00.000-07:00

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” With the changing marketing scenario, every year the customers become more demanding and their chase for new products and services are also accelerating. Hence, the businesses always need to rush to stay ahead of the competition.

Today’s business must follow a good marketing strategy to insure that they are meeting the maximum needs of their customers. According to Wikipedia, “Marketing Strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.” Necessitating the present market conditions, this stuff discusses the pros and cons of the (Inbound and Outbound) new and old marketing strategies.

Inbound Marketing: Inbound Marketing is the simple process of bringing potential customers to your business by reaching where your potential customers hang out, engaging in conversations with them and drawing them to your website, blog or brick and mortar store. This process is also known as content marketing and pulls marketing. Inbound Marketing tactics used by businesses to reach potential customers and current customers include blogs, articles, newsletters, Twitter, Facebook, webinars, podcasts, videos, social networking sites, and websites just to name a few.

Pros of Inbound Marketing
• Inexpensive way of marketing
• Handled by one person
• Effective for all size businesses
• Levels the playing field
• Reaches targeted Customers
• Build credibility and loyalty

Cons of Inbound Marketing
• Time consuming
• Can be overwhelming
• Can be slow to produce results
• Learning curve can be long and confusing
• Can be difficult to measure results

Outbound Marketing: Outbound Marketing is the process of pushing potential customers towards your business by interrupting potential customers and customers with your message in places where they hang out. This process is also called interruption marketing and push marketing. Outbound marketing is about telling listeners about your product or service and pushing them towards your website, blog or brick and mortar store. Outbound Marketing tactics used by businesses to reach potential customers include cold-calling, commercials, post-cards, direct mail, radio spots, trade shows, just to name a few. The key to Outbound Marketing is reaching as many people as possible to attract enough people to purchase your product or service.

Pros of Outbound Marketing
• Reaches the masses
• Effectiveness can be measured
• Offers tried and true results

Cons of Outbound Marketing
• Too Expensive
• Conversions rates are very low, usually 1-3%
• Harder to get prospects to listen to messages
• Prospects are turned off by interruption messages
• Prospects are less trustful of outbound messages
• Does not engage prospects

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How to Transform your Website into a Marketing Machine!

2011-05-26T05:22:00.000-07:00

Having a website makes your small business look big. But the website needs to be advertised among the target audience. Creating good content with stunning web pages is great. But great content does not distribute itself. It needs a vehicle called “Internet Marketing” to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it.

Traditionally, companies tried to reach their customers through print advertising, trade shows and other methods. But today, the Internet has dramatically affected the business scenario by altering the way people shop for products, both B2B and B2C. Nowadays, people initiate their shopping experience by looking on the Internet, especially in search engines like Google. To be competitive in the market, business firms should develop their website in such a way that it should be available on the web and the search engines should find their websites with proper keywords. To get more business to the products and services, businesses must drive quality traffic to their websites; capture visitors as leads; convert leads into customers; and at last, analyze the activity on their site to optimize online marketing efforts.

According to Brett Borders, “The Google SERPs are like the 10 seats in the front row of a hot concert. If you can get some strong friends to help you fill up the front row and keep the bum rushers and hecklers away – you’ll enjoy a perfect view with no hassles or interruptions.” You need to transform your website into a marketing machine. This helps you to attract the qualified customers and as a result improve your business. Here are some of the tips to help in the process:

On Page SEO: Search Engines rule the Internet. Hence, they need the right clue to understand what your website is about and what type of people should find your website. And this needs the use of right kind of keywords in the page content. That means starting from the title of the web page to URL, Headings and the text of the page need to be optimized with proper keywords. Apart from this, make sure that your titles, headings, keywords, descriptions and URL reflect the actual content on each web page. Mostly avoid duplicating these, because that may be interpreted as spam by search engines. So make each page of your site unique.

Off Page SEO: One of the most effective ways to get more targeted traffic from search engines is to get more links into your website. Each link to your website is just like a “vote” to it saying the importance of your website. Follow some of the most important Off Page SEO techniques such as Directory Submission, Press Release Submission, Article Submission, Article Marketing, Forum Posting and Commenting, etc. Avoid link exchanges.

Blogging: The best way to get more traffic from the right audience is “blogging”. Search Engines give more importance to the fresh content and writing a blog is a great way to get more fresh content. Basically, people do not like to link to a boring corporate website, but they will link to an interesting blog article. Hence, blogging can help your website more links. If your blog is set up correctly, each blog article is its own webpage, and therefore is a unique SEO opportunity, so you can really capture a lot of long tail (i.e. highly focused and narrow) traffic using a blog. Additionally, blogs allow you to engage your customers in a dialogue and humanize your brand.

Marketing Analytics: Finding out number of visitors to your website, website conversion rate, lead conversion rate, etc., are some of the most important things to be measured and optimized. These marketing activities help you to move a new step forward in promoting your business.

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How to Generate Traffic to your Website?

2011-05-25T05:14:00.000-07:00

“When one door closes another door opens; but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.”

Usually, small businesses take a lot of time to get success. It is not at all possible that they can achieve success in one go as soon as they started their business. They need to follow a sustainable and comprehensive marketing approach to build their leads and their success. There are examples of a lot many successful businesses, which have a highly specialized marketing staff to promote their products and services. But most of the small business owners cannot afford such a staff.

Social Media Marketing is such a process that can help small businesses to generate leads to their websites; and as a result promote their products and services. With the right kind of focus and dedication, they can discover a whole new level of business growth that they never thought possible. A few simple steps can get people to your website. The more you put into traffic generation, the better your chances of converting the general public into paying customers. Here are some of the basic techniques of traffic generation:

Install Google Analytics: The first step to generating a good traffic is to install Google Analytics to your website. This helps you to track the website traffic and statistics. Traffic analysis is the foundation to successfully manage your marketing efforts.

Search Engine Optimization: SEO is the process of getting your website recognized more frequently when people perform searches on various search engines. Better SEO rankings mean you get seen by more people … and that’s a free way to increase traffic to your website. There are three easy ways you can increase your SEO rankings: keywords, inbound links, and local search listings. Another simple way that search engines follow is “Local Search Listing”. Providing products or services to local customers is a great way to increase your search engine exposure. When someone is looking for a localized provider, Google will often send them to their local listings.

Paid Advertising: Paid Advertising is the next step of generating traffic to your website. The best ways to get started in paid advertising are through Google Adwords and Facebook Ads.

Social Media: Social Media Marketing has been proved to be the best way for Small Businesses to promote their products and services. If proper procedures have been followed and sufficient time has been spent, then the results will be unexpected. Today, every small and big enterprise is following the social media marketing strategies to strengthen their business.

Article Marketing: Article marketing, if done correctly, is an easy (and free) way to drive traffic to your site. Most likely, you have plenty of content about your business/industry compiled in articles, blog posts, ebooks, white papers, reports, or other media. (If not, now is a good time to start creating a few.)

Video Marketing: Video marketing is simply publishing your message online through videos. Videos could be just about anything—you talking, a product demo, a promotional campaign, or anything that highlights your company or product/service.

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SEO: A Success Story

2011-05-24T02:47:00.000-07:00

“SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorize and rank your web content.” No company/website ever grows great until it is focused and dedicated on the SEO strategies. For making a website to be ranked on the first page of the search engines, it needs to be developed and optimized using the SEO techniques.

Nowadays, each small and big enterprise is moving towards internet marketing of its products or services. Hence, they are investing thousands of dollars to create the best graphic interface possible and the most robust programming for the users. In spite of all these, if they do not have a SEO friendly website, their website’s success in search engines is highly doubtful. As a result, they are loosing their hopes on promoting their brand through Internet Marketing.

For having a clear understanding of the point of discussion, let us give you an example of one of our clients who approached us to make their website SEO friendly. The client is an electrical service and repair company with more than 30 years of experience in the field. They provide both the residential and commercial services in all types of electrical services.

The client spent a lot of money on designing the company website to promote his business. Just having a web presence is not at all enough. They tried different types of traditional methods to create awareness among the public. But the result was almost nothing. After making a lot of research on the Internet Marketing, at last they thought of making the site SEO Friendly. They approached many organizations and asked for demos on Search Engine Optimization. Finally, they are satisfied with the way of services that we provide.

Our professional experts in SEO verified the website and suggested some necessary developments on the website. With the permission of the client, our experts started optimizing the site with proper keywords, Meta descriptions, file names, and title tags. As a result, the website is now found on the first page of almost all the search engines.

SEO is the simple process to promote your brand/website, but it demands a lot of dedication and time. “No horse gets anywhere until he is harnessed. No stream or gas drives anything until it is confined. No Niagara is ever turned into light and power until it is tunneled.” In the same way, no website is ranked on search engines until it is optimized.

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10 Elements of Small Business Social media Success

2011-05-23T04:36:00.000-07:00

“Purity, Patience and Perseverance are the three essentials to Success…” are the words of Swami Vivekananda. These words are becoming the main mantra of Social Media Marketing. Social Media Marketing has been proved to be the best way for Small Businesses to promote their products and services. If proper procedures have been followed and sufficient time has been sent, then the results will be unexpected. Today, every small and big enterprise is following the social media marketing strategies to strengthen their business.

Before start engaging in social media marketing to reach the loyal customers and media, here are the 10 elements of small business social media success, which every firm needs to understand and implement them:

Commit weekly resources to creating content and engaging in social media.
Have some methods of understanding how social media activity had an impact on business results.
Regularly generate content using blogs, Twitter, Facebook or other social platforms.
Don’t try to do use every platform, instead focusing time and resources on the social media channels that drive the best results for their business.
Use social media to drive participation in offline events.
Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.
Leverage social media to position their company as a thought leader within their industry.
Provide clear calls-to-action and opportunities to generate leads and new customers using social media.
Use information and data from social media to drive business strategy.
Balance paid and organic search engine traffic.

As the above mentioned saying, Social Media Marketing needs commitment and time. Social Media has been transforming into the main trust factor for small businesses to create brand awareness among the targeted audience. Following these elements of Social Media Success, small business firms will surely be benefited in their attempt to Social Media Marketing.

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Boost Your Social Media Local Results !

2011-05-20T21:26:00.000-07:00

Marketers are no longer asking if they should be active in social media. They understand that user-generated content such as ratings and reviews are required elements of a comprehensive location-based search program.

These days, it’s a question of how to get the most impact out of a social media program.

With the right social media strategy, you can communicate directly with your customers, create engaging discussion topics, and help your marketing go viral.

Social media can also boost the prominence of your online brand-awareness and organically propel your business locations to the top of local search results.An active social media program will make your business locations more prominent in sources across the web, and prominence is a primary factor used by Google in local search rankings.

Here are six tips that will help you achieve that goal:

Build a fan base on Facebook. Forty percent of Facebook users also follow a brand. More than half of these Facebook users will move on to purchase that brand. Facebook 'likes' are a speed-marketing tool that virally spread brand awareness by delivering information to the news feeds of everyone befriended by your brand fans.
Use Twitter to keep in touch with customers. One in four Twitter users follows a brand, and 67 percent of those brand-followers will end up purchasing that specific brand. Your Tweets should engage consumers by providing them with helpful information about your business and services. Special offers are a great way to grab the attention of Twitter followers.
Encourage customers to rate and review your business. Yelp users wrote 6 million reviews in 2010, and the local search site is on track for 9 million in 2011, according to a Mashable report. Consumers love online reviews because they can see what others really think about a product or service before making a decision to buy. Reviews on socially interactive sites such as Yelp improve your search engine rankings and drive free web traffic.
Leverage the power of YouTube in local search results. Embedded videos in Google Place Pages, websites, and social profile pages can showcase your products and services while putting a human face on your business.
Use group-buying sites such as Groupon or LivingSocial. During hard economic times, subscription to coupon sites such as these have never been more prevalent. Promoting deals to these huge subscriber bases can be a fast and easy way to create buzz and spread the word about your business without advertising.
Give customers promotional incentives to share information online. Branded “Share for Rewards” programs can encourage consumers to share offers with their friends via Facebook, IM, and other web channels in exchange for discounts on products or services.

By creating an engaging social media program, you can make it easy for your customers to find your local business and more importantly, talk about it online. The result will be incredible ROI that will amplify your web marketing, generate calls and appointments and boost long-term brand awareness. What are you waiting for?

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Factors that Help to Get a Good Search Engine Ranking !

2011-05-19T04:08:00.000-07:00

Nowadays, every business is maintaining a website. But remember, simply having a website will not help you to attract your customers or clients, if they are not found easily on search engines. Researchers say that a company’s website needs to show up on the first page of search results and stay there for ever. If the site appears in the second page or worse in a search engine, it becomes less and less effective.

The best technique to improve rankings or visibility of a website on various search engines such as Google is Search Engine Optimization (SEO). SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. But one thing to keep in mind is SEO is an investment of time; it needs patience.

To drive traffic to your websites, every business owner, organization needs to understand certain SEO Factors, which help you to increase website hits in Search Engines and build the desired awareness among the target market. They are:

Age of Domain: Age of your website is one of the major factors that helps build trust. If your website has been online for several years, that means you have an established business. This automatically improves your search engine ranking.

File Name Optimization:It is important to prepare your titles of web pages, images, page names, folders, external supporting files (server site), sub-domains with proper keywords. Promote your website with proper brand name. If your domain name is a keyword of your business, that might not help you to create a brand and you may loose trust among your customers.

Content Optimization: Another most important SEO factor is the content of your website. Make sure that each important page of your website contains good text with targeted keywords spread throughout it.

URL Structure: The structures of your URL need to be very clean without any random strings of characters at the end of the URLs. This is part of the onsite search engine optimization process as well.

Internal Links: Try to link your inner pages correctly. This helps visitors to easily connect from one page to other pages of your website. Better keep ‘Flash’ and ‘JavaScript’ to a minimum, if you can. Make sure that your site is clean, easy to use and interlinked to help the user navigate comfortably and experience a good site.

Keywords: One of the best methods to increase search engine ranking is through the optimal use of keywords; that is, knowing what specific words or phrases people are searching for and then targeting those phrases in the text on the site. A website designer can conduct the appropriate research to determine and target those keywords and provide further analysis to pinpoint the most important terms — or terms with “opportunity” — that help bring the right visitors to the site.

Link Building: Another useful technique to attract traffic to a website is website linking or link building. This mechanism helps to interlink words and phrases key to a business website to other relevant pages on the site. This can attract a lot of traffic.

Integration of Blog: Try to integrate a blog to your website. Post articles of 500 or more words relevant to your business in the blogs. This makes the search engine crawl your website everyday.

Site Map and Contact Address: Site Map and Contact Address build a trust factor in search engines as well as on your audience. It makes easy for people to do business with you.

Inbound and Outbound Links: Do not buy or exchange links. Make sure to utilize SEO rules for search engine ranking. Promote your business online to build visitors to your website over time. If you do, the relevant links will follow. This is called “Inbound” links. Make sure the websites that you link to are 100% relevant to your business and industry. This is called “Outbound” links. If you are linking website for the sake of linking it, than automatically you loose your search engine ranking.

Footer Optimization: Place all the page links of your website on footer of the website. This helps the search engine to crawl your website easily with the relevant keywords of those pages.

Add Snippets: Add a snippet, a small piece of text with relevant keywords that describes your business, on your website. This helps the search engines to find your website. This improves your rankings on search engines.

Google is known as the “king” of search engines. There are more than 200 factors that Google follows when determining website rankings. The above are some of the most important factors to improve your rankings in search engines. Following these will surely benefit you a lot.
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Understanding the Social Media !

2011-05-18T03:51:00.000-07:00

Today, most of the small and big companies have successfully used Social Media to increase their sales, brand and the community around their products and services. Social Media helps companies to start conversation with their target market and elevate their brand. There are many companies who want to follow the same strategy to improve their business. But before they directly jump into the Social Media Marketing, it is very essential for them to understand what social media is and why lots of people are using it. There are examples of companies who do not have a clear understanding of Social Media and as a result they are getting disappointed with their attempt to using this technique to strengthen their brand/business.

Do you want to know what Social Media is? Are you interested in the Social Media Marketing Strategy? This article provides you a thorough understanding of Social Media.

According to Wikipedia, Social Media is, “online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one too many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.”

The major ingredients of Social Media are: publishing, information broadcasting and relationship building.

A Publishing Technology: Social media is an online, user-generated technique to communicate and share content/information with friends, family, colleagues, and customers through various social networking sites. It is a location-independent process, where every participant is a publisher, i.e., the person who shares the content and the person who uses it. It is highly accessible and scalable.

An Information Broadcasting Technology: There is no other existing media that can share information faster than Social Media. People are now getting the news by following social networks such as Twitter and Facebook. Social media is a fusion of sociology and technology. Now companies are having conversation with their customers directly through social media and getting valuable feedback about their products and services. Social Media has been transformed into a broadcasting technique for the companies to share their valuable information with their clients and customers.

A Relationship Building Technology: Social Media is not only about publishing news and sharing information; Social Media is about building relationships. It is about developing a close relationship with the target customers who as a result build a network around a service or product. Social Media allows content readers to share information the product/services with their own network of followers by publishing or republishing the message/information in their own words.

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How to Use Social Media to Turn your Customers into Raving Fans?

2011-05-17T04:03:00.000-07:00

Social Media Marketing is one of the easiest ways to stay connected with your friends, family, colleagues and customers. It has been emerging as a useful platform for creating awareness among the target audience about your products and services as well as promoting your thoughts and ideas.

The popularity of various social networking sites such as Facebook, Twitter and YouTube has changed the total scenario of business for small and medium enterprises. These social networks are playing a leading role in creating a community that share news, photos, status updates about a company or its products and services among themselves. If we see the demographics of Facebook, it has more than 600 million active users per month.

Many leading and well-established companies are depending on social media power for their commercial benefit. More than 75% of business executives have accepted that the revolutionary power of social media sites are playing the most significant role in boosting their bottom line results and support their brand and business relationship.

According to the results of a recent survey, among those who are using social media, Facebook is the most popular choice used by 95% of those businesses, far outdistancing Twitter (used by 60%), LinkedIn (used by 58%), YouTube and other video sharing (used by 45%) and daily/local deal services (used by 23%).

Do you want to know the different social media tips for promoting business using the various social media networks? If you are new to this, it may take some time to educate yourself. Try to know the strength of social media marketing and personalize your promotional campaign suiting your needs. This automatically generates customers for your business. But you need to know some of the tips to turn you customers into esteemed fans.

Here are some of the tips about Social Media Marketing that not only helps you promote your business, but also helps you turn your customers into raving fans:

Generate conversations about your products and services among your customers
Encourage people to come to your business through offers, advertising, etc
Create stories for customers to talk about when they get back to their offices
Use photos to create an experience online
Use Twitter for real-time monitoring
Get customers to brag about your products
Share your success stories among your fans
Follow your customers regularly by sending messages and tweets

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Microsoft has acquired Skype for $8.5 billion

2011-05-16T03:59:00.000-07:00

Microsoft has made the most expensive deal by buying Skype for $8.5 billion. Earlier, it was reported that Facebook and Google were negotiating to purchase Skype.

Microsoft is planning to develop a new business division with Skype by implementing the services in the XBOX gaming console, Kinect motion-sensing device and also on the Windows phone platform. It will interconnect Skype users with Xbox Live, Outlook and Lync as well. Of course, Microsoft will not harm non-microsoft platforms and will continue to support them too. Skype CEO Tony Bates is going to assume the title of President of the Microsoft Skype Division.

The reason behind the purchase of Skype by Microsoft is that “Skype is a phenomenal service that is loved by millions of people around the world, and together both companies will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world”.

As Social Media Marketing is getting more and more popular now-a-days, Microsoft will be trying to put Skype in all Windows powered devices and perhaps will strike deals to incorporate Skype in innovative products like Smart TVs and more. But the question that is roaming around is was it necessary for Microsoft for spending such a huge amount to buy Skype. Researchers reported that Microsoft being one of the biggest software company, with the talent and technology, could have built their own application at a much cheaper price.

Microsoft has been pushed into the background of our daily lives, and no matter what they try to do they can't break into what dominates our attention. Music, entertainment, search, or even mobile connectivity. They have only been a successful dominant player in video gaming. Buying Skype extends their reach into mobile markets, as well as Apple, Android, and even Linux communities. "50 million users have installed Skype for the iPhone". Obviously, the only way Microsoft could make inroads to 50 million iPhone users - would be to buy their way in via a product that was already there. Only time will tell if that was a smart move, or not.
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Marketer Beware: 7.5 Million Facebook Users Are Kids

2011-05-13T22:52:00.000-07:00

Marketing to children has always been risky terrain that should be navigated only with the utmost of care--or not at all.Turns out, however, that many companies are actively selling to children without even realizing it. Specifically, the companies in question are the ones that use Facebook to connect with customers and promote their products and services. According to a recent report, a shockingly large number of the Facebook users they're likely reaching are actually kids.

Facebook's terms of service require that users be at least 13 years old to use the site. As a parent, however, I know from experience that kids routinely lie about their age so as to participate; after all, besides that stated requirement, there's no further verification involved, and no kid wants to be left out.

5 Million Users Aged 10 and Under

Ready to be even more shocked? More than 5 million Facebook users were 10 and younger.

Risky Business

There are several risks associated with marketing to children, even if it's entirely unintentional.

1. An Ethical Gray Area

The ethics of marketing to children are not clear, even when the products and services in question appear to be age-appropriate. There's been considerable debate over the practice, and it continues today, spurring the creation of organizations like the Campaign for a Commercial-Free Childhood.

2. The Obesity Question

Marketers of food and beverages face particularly intense scrutiny these days in the wake of today's obesity epidemic. If that's what your company sells, you definitely don't want to be part of the problem--even unwittingly--by promoting your products to kids on Facebook.

3. Inappropriate Messages

Whatever the product or service involved, commercial messages that may seem innocent enough to adults could still have negative consequences for children by promoting violence, materialism, an obsession with body image or inappropriate sexuality. Once again, this is all around us in the media every day, but that doesn't mean it's OK -- or that you should allow your brand to be associated with it.

4. Potential Legal Implications

Advertising to children is governed in most countries by a mix of self-regulation and legislation -- including the Children's Online Privacy Protection Act (COPPA) in the United States.One can only hope Facebook will respond to this research with some sort of age verification process. In the meantime, marketers had better beware.
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How to build a Loyal and Engaged Twitter Following?

2011-05-12T05:30:00.000-07:00

The main reason for Internet Marketing through Twitter is to engage with the right target audience with your business. But it needs a lot of time to be spent to build a loyal and engaged Twitter following. Twitter is all about creating a personal connection; try to leverage what you know about your followers. In Twitter, focusing on the right kind of audience you want to interact with will pay off greatly. Here are some of the important tips to build a loyal Twitter following:

Build the Right Community: It is very important to figure out to whom you are targeting to reach through Twitter. Once you have an idea regarding this, you will think of what kind of content they require and accordingly you can share valuable content with these people. Automatically, this will offer you a chance to improve your following with these people and then promoting your business to their networks. There are a lot many sources in Twitter such as TwitterDeck's Directory and WeFollow, from where you can search for the right users who have an interest in your field of business. Another helpful source to find out the target audience is “Backtweets”, if you are maintaining a blog. Put your post’s URL into Backtweets and get in touch with the folks retweeting your post.

Promote ‘Helpful’ Content: Share content that solves problems of others. Remember, sharing helpful content helps you to connect with the people who are in need of a service that you offer. And this increases the chance that someone will mention your company if they are in contact with a firm that needs help.

Be aware of Twitter etiquette: Remember some of the important Twitter etiquette rules, which are very helpful to create a relation with someone on Twitter. They are:

Include the person’s username when retweeting their tweet—give them credit for the content they shared.

Reply in a timely manner—Twitter is very spontaneous, so make sure to be there for @replies if you are tweeting something. Particularly if you schedule a few tweets.
Thank others for retweeting your tweets. Give them a quick note of appreciation that they found your content worth sharing with their community.
If the above gets very time-consuming, you might want to try replying to those who edited the retweet and showed particular appreciation for your tweet.
If you tweet articles, include the authors’ names. Give them credit for their work.

Deliver Great Content: The best way to build a big following on Twitter is to share valuable content. It is better to think of tweets like small blog post with original content. Whenever you tweet an article, try to link it with the interests of your community. This means that sometimes the title of the article will fit this purpose very well, sometimes it won’t. Try finding a quote in the article that particularly relates to your community’s and followers’ interests. If you consistently share interesting content, you will naturally build a loyal following on Twitter.

Promote on Your Website: Give your Twitter profile link prominent placement on your website – mainly in the upper right or left header of your site, across all pages in your site. This helps the Twitter users to click on your profile link and add you to their networks.

Host a Contest: Contests are quite popular on Twitter and can help to quickly build a following. Ideally you want to offer one or more prizes in exchange for a tweet. This automatically helps your to get engaged with loyal followers.

Apart from the above mentioned tips, add a “Follow us on Twitter” message to your business cards, brochures, advertisements, Email Templates and other marketing materials. If you send promotional e-mail messages to your clients and prospects, be sure to announce your Twitter presence. Also include your Twitter link as a regular feature in your e-mail campaigns so that recipients see it each and every time you send out a message. If people can learn from your posts, you will definitely see an increase in followers. Do not be a spammer just to advertise a link to your website. Be helpful, and people will thank you.

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Google Urges Enterprises To Go 100% Web !

2011-05-07T02:26:00.000-07:00

Organizations that want to save money, innovate, and move faster than the competition can do so by going "100% Web," Google's says !

Remley heads mid-market sales for Google Enterprise, which provides the Google Apps family of communication, collaboration, and productivity tools. And smaller organizations like law firms value the improved collaboration, combined with better security, that Google offers, which is better than they could deliver on their own, In one benchmarked study of the U.K. newspaper chain Telegraph Media Group, Forrester Research saw a risk-adjusted return on investment of 307% with Google.

"When we talk about going 100% Web, what that means is that apps should be delivered through a browser, and the application should be all you need. We provide you with tools that will let you rip off the Band-Aids one at a time, or all at once."

One man said that "considering the way Google mines our personal information" for advertising purposes, he had serious concerns about giving it sensitive data. "Can you tell us what you do to protect customer data from, essentially, from you?"

The IT groups at midsize enterprises are often so wrapped up with dealing with the basics of PC and server support and upgrades that they have little attention left over to focus on issues like improved collaboration, Remley said. But business managers at those same organizations see the inefficiency in trying to run too many projects by email, where a dozen people will make edits to the same document and a project manager is forced to reconcile all those versions.

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10 Top SEO Facebook Strategies !

2011-05-06T03:58:00.000-07:00

Facebook is more and more becoming a "Second Home Page" for organizations on the web and has recently developed a number of innovative options for Pages to get increased traffic through the tried and true techniques of search engine optimization.

Making use of important web optimization tactics on your Facebook Page can help you to progressively acquire more Facebook devotees.

Listed below are 10 SEO techniques and tactics.

1. Decide on the Best Title and Don't Ever Change It

Choosing the right identity on your Facebook Page is crucial. Facebook's intention for Pages is that they legitimately characterize businesses and brand names, as well as stars. Recently, Facebook has been disabling updates for common Pages.Facebook makes use of your Page name in the title of the Page in SERP.

2. Select the Very Best URL for Your Facebook Page

Facebook recently provided the flexibility to choose a title for your Facebook Page, just about the most important SEO option on Facebook to date. Facebook wants Pages to legitimately stand for the identities of businesses. Brand names with commonly used titles have had their rights to be at ease.

3. Use the "About" box to Place Key Phrase-Thick Content at the Top of the Page

One critical SEO approach that needs to be utilized in your Facebook Page whenever achievable is inserting key phrase-thick content as close to the top of the Page as it can be. Since Facebook restricts exactly where Page managers can place substantial sections of textual content on the Wall of Facebook Pages, the "About" box basically is the best location in the CSS structure.

4. Use the "Info" Tab to Add Extra Critical Key Phrases, Content, and High Precedence Backlinks on Your Page

Facebook creates an "Info" tab for each Facebook Page which has fields made up of important illustrative data about the Page. It's imperative that you complete all these fields, for the reason that they provide the option to add keyword phrases, content, and hyperlinks that may improve the content material rating within your Facebook Page for many kinds of Google queries.

5. Develop "Static FBML" Boxes and Tabs to Place Lengthy Content Material Plus More Static Backlinks on Your Page

While chances to place substantial blocks of textual content on the default tab of the Facebook Page tend to be quite restricted, Facebook enables Page managers to set-up supplemental boxes or tabs which could carry any type of subject matter, including text, images, and hyperlinks. Adding content boxes or tabs to your Page could be a terrific way to supercharge the score of your Page.

6. Publish Direct Backlinks Aimed at Your Website Inside Your Page's Stream

Status updates provide a highly effective solution to place direct backlinks at the top of your respective Page. Posting hyperlinks in status updates can be quite an effective and reliable approach to better rank your Facebook Page.

You can find 2 methods to submit hyperlinks:

a. Including the URL within the text of the status update itself.

b. Using the "attach link" function.

7. Add Pictures with Captions, Activities with Descriptions, and a Conversation Discussion Board

This almost goes without saying, yet it's crucial that you regularly spread useful subject matter on the Facebook Page, along with always making use of all offered illustrative fields on every single kind of content shared. When posting images apply lengthy and key phrase-thick explanations.

8. Create Inbound Links to Your Facebook Page from the Internet by Posting Backlinks to Your Page on All Your Websites

Just as a good number of inbound links from high-authority web pages can help improve PageRank for regular internet websites, acquiring inbound links for your Facebook Page may improve its PR as well. You can accomplish this with text backlinks, but Facebook has also developed a badge which it encourages Page managers to utilize.

9. Get Intra-Facebook Inbound Links by Simply Acquiring More Facebook Supporters

The more fans you get, the more backlinks you will have to your own Page inside of Facebook. For Pages with thousands of supporters, the volume of backlinks mounts up.

10. Reinforce Intra-Facebook Linking by Getting Followers to Review and Like Content in Your Stream

Whenever supporters comment or like content in your Facebook Page's stream, Facebook links their name back to their own Facebook profile page. Subsequently, once the profile stubs of those supporters who've put up feedback and likes on your Page are listed, Google will discover more reciprocal links between your Page and your Page's followers, which it will see to be a much better relationship. This results in a cycle of enhanced link weight from the listed profile page stubs to your Page.

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Positive Impact of Social Media Advertising on Small Businesses

2011-05-05T04:54:00.000-07:00

Advertising on Social Networks is one of the best ways to increase your fans as well as your business. Among various Social Media Advertising, Facebook, LinkedIn and Twitter are the best platforms to explore the paid opportunity of Advertising that Social Networks offer. One or the other platform will surely prove to be useful for you depending on your business objectives.

By far, the most developed and widely used platform for advertising on Social Media is Facebook Ads. Similar to the early Google AdWords Interface, Facebook Ads offers a self-serve platform that is available to even the smallest businesses with the most limited budgets. Compared to other matured channels, Facebook has been providing this service with the lowest price for clicks and impressions.

The function of Facebook Ads is it allows users to run ads to attract “Likes” on their landing page, which automatically helps them to create a community of their target customers. Again, this helps them to promote their business indirectly. Facebook Advertising is very effective at B2B targeting. By paying for attracting more “Likes”, the messages on Facebook will reach a wider audience.

LinkedIn Ads and Twitter Ads are the other two famous effective Advertising platforms in Social Media other than Facebook. Twitters Ads is the most underdeveloped advertising platform offering advertising to only large brands in the form of “Sponsored Tweets” or “Promoted Trends”. But LinkedInAds is tremendously effective for B2B Industries. Through LinkedInAds, your messages will be delivered only to people with certain qualifications and titles, such as VP of operations or director of marketing. Linkedin Advertising has been popularly growing in the market.

Therefore, small businesses should start experimenting with social media advertising to reach their target customers at a lower cost and spread their business as well.

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Why to Hire a Professional SEO Firm?

2011-05-04T05:15:00.000-07:00

In the today's business world, it is necessary for firms to have an on-line presence as it brings several opportunities in marketing their products and services. The World Wide Web is the best way to reach the target customers and broaden the range of clients. But here the question arises whether only creating a potential website could be enough for the businesses to promote their business through web media. The answer is simply “no”. Your website needs to be optimized according to the Search Engine Optimization (SEO) strategies. This helps the search engines to crawl your website when somebody searches for the products and services you are dealing with.

Internet Marketing is the main foundation of any successful business and without it, any company is more likely to collapse. You may think, “Why do I need to hire a SEO Company? Can't I do the same thing myself?” Yes, you can, but it needs a lot of knowledge and techniques. Especially, it requires effort, time and dedication. Hence, better hire a Professional SEO Firm to make this task easy.

There are a lot many benefits of hiring a Professional SEO Company. They exactly know what search engines are looking for. Each Search Engine has a certain set of rules, algorithms and regulation, etc., applying which to the websites can become part of their indexes and databases. One of the major features of ranking well in search engines is knowing what they are looking for and accordingly design your website. And this process is known as “optimization”. Unfortunately, most of the websites on the Internet are not properly optimized for keywords or phrases related to their subject matter. A professional SEO company ensures proper optimization of your site; and not just for search terms that are the most popular but also the most relevant to your business.

A good Professional SEO Company knows that all Search Engines crawl for keywords, meta descriptions, title tags and if not, the actual textual content on a web page. They also know that search engines weigh heavily on Link Popularity to rank pages. SEO experts follow the latest trends of the search engine industry. Accordingly, they recommend for necessary adjustments on your web pages to accommodate, so you do not lose rankings. This all process needs a full time service, effort and dedication.

A good SEO company submit your website to the top search engines wisely. They even provide you the detailed ranking reports of your website that shows where you are positioned in various search engines. They provide you with the traffic reports of your website as well. This data is extremely important to effectively measure your Return on Investment (ROI). Besides, they also help you in explaining all these processes to you in layman's terms and work with you to not only help you reach the top but understand how you got there as well.

You may even plan to bring an SEO expert to your staff on a full time basis instead of hiring a SEO firm. Remember, a single person could not handle all the techniques of optimizing your website, such as SEO, SMO (SMM), and SEM. A group of SEO experts in a Professional SEO Firm can make this job done easily. It is highly recommended to hire a professional SEO firm to promote your business as well as to reach the top of search engine results.

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Different Link Building Techniques to Strengthen your Business !

2011-05-03T04:06:00.000-07:00

The first step towards a successful on-line business is to create inbound links to your website, which in a way assist you to lead good traffic to your website. There are a lot many companies that have been pondering why after posting several links to several websites, they still do not get their desired results.

Certainly, there are unimaginable benefits of Link Building Services. The companies should always keep in mind that this SEO technique is a time-consuming procedure, demanding a lot of time and effort from you. It is not just about building or posting links to various website, it is also about what are techniques you are following to do so. Always make it a point that only SEO Professionals in Link Building can help you with all these kind of problems. SEO link building is the most important factor in getting you website ranked. Obtaining higher ranking equals to more visitors and the more visitors you have, the more you earn and energize your business.

Let us discuss some of the important techniques of Link Building that assist you to generate good traffic to your website:

Search Engine Submission: The first step towards ensuring that your website gets on the way to get high and relevant PR links is listing your website on all major search engines.

Permanent One Way Linking: Guaranteed and permanent links can assist you to get high PR that you are seeking for. You will get permanent one-way links from high Page Rank directories. Permanent One Way Link Building gives you outstanding results and your website will be ranked well in all major search engines.

Directory Submission: Submit your website in indexed and High PR directories and with the right kind of category, based on reliability. Listing your websites onto these directories allows a larger number of people to view your website. It results in increasing the page ranks of your website.

Social Bookmarking: Social Bookmarking submission has become an outstanding way to draw traffic to a website. Social networking websites, blogs and forums are a very popular medium to ensure that your website gets a good audience and high PRs.

Articles Submissions: Submitting websites to Article Sites is very popular amongst SEO experts, as article submission not only gives you one way links from relevant sites but also increases traffic.

Press Release Submissions: Today, submitting press releases over the Internet is the most innovative way in which to increase your search engine ranking, drive traffic to your website, and unique visitors that will add up to more sales.

DMOZ Listing: DMOZ is the most respected on-line directory. All major search engines such as Google, Yahoo, and Bing give a lot of importance to websites having links from DMOZ. Inclusion in DMOZ can dramatically increase your website ranking and traffic.

Blog Posting With Contextual Links: Contextual link building or Blog posting service is becoming more and more popular nowadays. This link building service also is one of our most powerful SEO service and recommended for anyone on any niche. Your links will be permanently appears on the blog posts, so you will get the benefit forever.

Blog Commenting: Blog Commenting the best way to tell your opinion about the blog post you read, add something that was not covered in the post, and discuss the post with other readers. In addition, by sharing your thoughts, you get backlinks and traffic to your website because you provide your name and URL. However, blog commenting is not only used for getting traffic but also for various other reasons.

Article Spinning & Posting: Article spinning is an SEO technique by which blog or website owners post a unique version of relevant content on their sites. It works by rewriting existing articles, or parts of articles, and replacing elements to provide a slightly different perspective on the topic. Spinning the text can increase the ranking on Google for multiple submissions.

Link Wheeling: Link Wheeling is a web site setup in order to teach you how to make your very own link wheel. A link wheel is a connected group of web 2.0 websites which essentially link to a "main url" and aim to boost search ranking for given keywords.

Pinging: Ping-O-Matic is a service to update different search engines that your blog has updated.

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Benefits of High PageRank Link Building !

2011-05-02T05:07:00.000-07:00

The Internet game is all about traffic – once you’ve got it, the options for success and monetization are near endless. Simply having a website does not mean that it will get visitors. The higher the rank of your website in the SERPs, the more visitors it will get. Search Engine Optimization (SEO) is the best procedure to make your website visible on major search engines. And the end results improve its traffic and sales. Out of a number of different kinds of SEO techniques, Link Building is one of the best and most effective ways to get higher ranks in the Search Engine Result Pages (SERPs).

The major advantage of Link Building is that it will increase the web presence of your website. There are a lot many ways of quality link building such as submitting articles to on-line directories, posting comments in blogs and leaving a link to your website, placing links on social networking sites, commenting on on-line forums and discussion sites, paid links, press releases, and article submissions. If you are unaware of such techniques, you can hire an SEO Company to do your Link Building.

Link Building helps improve higher rankings in major search engines for the keywords of your website. The most important factor in Link Building is the incoming links, or backlinks, going to your website. The more high quality links coming at your page, the better your site will rank for your keywords, and the more targeted and organic traffic will come to your site. The other factors such as comment marketing, article marketing, and forum marketing can help people accrue backlinks.

A single high PR backlink can save hundreds of hours of your work, that can help you improve your site even further. Indirectly, you will get more time to build better content, developing amazing products or services, or even build more backlinks to strengthen your site further. Link Building can increase value to your site. When your site has great links pointing to it, it immediately becomes a more valuable web property. This could translate into cash if you ever decide to leverage that value. Staying on Google’s good side is a key to your site’s long term success.

Link building helps in getting quality traffic from relevant sites which increases sales. Also when there will be high quality incoming links the site will also be seen as a valuable resource. Link building helps in creating awareness, visibility and credibility of your site. The site also obtains wider search engine exposure.

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90 % of Social Media Marketing is Mnemonic, 10 % is Smart Work !

2011-04-30T01:03:00.000-07:00

You’d think this statement would deceive off the social media gurus. But human nature would also suggest 90 % of them would self-define as geniuses and agree with that estimate.
Somebody needs to call this out.

It’s probably more like 95 percent of social media marketing is a waste of time. Stay calm. Actually, it’s pretty much in line with other marketing tactics like direct mail, email marketing, banner ads,, and even telemarketing.

Let’s look at the distinction between social media and social media marketing. It’s like email vs. email marketing. Of course I use social media and I use email. Social media is fun and informative. Social media can offer some useful connections in what I would term a human search cluster.

LinkedIn is a pretty good Rolodex service. It’s easier than going through a stack of business cards. It also offers some good discussions if you can wade through the spam posts. Some people think Facebook has become the ruination of many young careers, marriages, and relationships from publicly shared information and workplace distractions. I just find Facebook a moderately innocuous time-waster and it is somewhat enjoyable to connect with friends. The test on these overvalued and over-hyped free services is—would you use them if they charged? Not me.

But if so many people use social media! "why is social media marketing so challenging?" With all these fish in the water, why shouldn’t you just go where the fish are? Why not just “buy” thousands of Twitter followers and then sell them stuff?

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Facebook has 25 million users in India !

2011-04-29T05:42:00.000-07:00

David Fischer, vice-president, advertising and global operations of Facebook.com, revealed some traffic details of the social media site at a keynote session at ad:tech in Gurgaon.

According to Fischer, Facebook gets 25 million users every month in India. The average time spent by users on Facebook (in India) are three hours per month, which is pretty high as compared to other prominent internet destinations like Google (1 hour 50 minutes per month in India), Yahoo, YouTube (1 hour 20 minutes each), and MSN (40 minutes).

Fischer pointed out that the number of profiles (500 million, globally) that exist on Facebook are much more than number of websites (90 million) that are active in the world. There are 250 million people active on Facebook on any given day.

He further mentioned that Facebook is not just connecting people; it is also offering newer marketing opportunities to advertisers. He spoke about few brands like The Economic Times, Times of India.com and ESPNCricinfo.com, Pepsi (Change the Game), Tata Indicom and Aircel, which are leveraging Facebook for marketing in the country.

For the record, The Economic Times tied up with Facebook last year for the Union Budget (2010) and ran a campaign titled 'ET-Facebook: Talk to FM'. As part of it, a special online destination (microsite) was created inside Economictimes.com, which internet users could visit using their Facebook ID and share their ideas or suggestions with the Finance Minister.

Similarly, the social media site tied up with TimesofIndia.com and ESPNCricinfo.com to integrate 'Like' and 'Share' button on these sites, last year.

Emphasising the people power of Facebook, Fischer claimed that traffic on websites on some of the leading brands is not at all comparable with the 'likes' or followership of the same brands on Facebook. For instance, Coca-Cola is liked or followed by more than 25 million users on Facebook, compared to 2.5 lakh visitors per month on Coca-Cola.com. Similarly the food and beverage brand Starbucks is liked by more than 21 million users on Facebook (15 lakh visitors per month on Starbucks.com) and Kraft Foods owned sandwich cookie brand called 'Oreo' is liked by 18.7 million users on Facebook.

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How do Small Businesses Benefit Most from Social Media?

2011-04-28T05:08:00.000-07:00

Do you know the benefits of Social Media Marketing? Whether you are self-employed or a small business owner, you need to know how Social Media Marketing helps you to grow and develops a strong foundation for your business. According to a survey report, more than 80% of the small businesses depends upon social media to promote their brand.

Presently, Social Media has been playing an important role for small companies to do business now and in the future to come. It became an on-line marketers' industry. The 2011 Social Media Marketing Industry Report says that small business owners are seeing the greatest results from Social Media Marketing.

Nearly 90% of all the Small Business Owners found social media helps get them Increased Exposure. Apart from this, they also got extended traffic and subscriptions as a result of Social Media Marketing. Even they were twice as likely to find qualified leads and improved ROI than any other types of businesses.

One more thing the Small Business Owners should keep in mind that social media needs Time Investment. Time is the “key success factor” for social media marketers. If you spend more time wisely on social media, you are likely to see greater results. But, here the question arises, how much time is required? The survey results say that the small businesses those spend three or more years in Social Media Marketing are seeing the best results. Hence, small business owners shouldn’t make snap judgments on the value of social media after only spending a few months. Give it some time! It has been seen that those who commit at least six hours per week on Social Media Marketing saw increased traffic.

Most companies follow Facebook, Twitter, Linkedin and Web 2.0 Properties as the major tools for Social Media Marketing. Apart form these, Video Marketing is one of the most useful tool to increase your traffic. Small business owners who have used Video Marketing have seen tremendous results.

Social media generates a buzz for your business. It allows users/customers to share with their contacts what they think about your products or services. This can help you gain new customers you might not have ever reached before. In fact, social media websites are free to join, use, and share for both you and your customers. This really opens the door for any small business owner to become successful on a low budget. Social Media helps you to showcase a social proof on different social media networks. It allows small business owners the opportunity to connect directly with their customers. Small business owners can now Tweet and chat with their customers and discuss ways to better the business.

On-line advertising and consumer purchasing on-line have increased tremendously over the past decade. These increases have given confidence to small business owners to start to take charge of their on-line and social media presence.

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Is your Company Social? Better Find Out Soon

2011-04-27T05:30:00.000-07:00

Today, every firm has been engaging in Social Media Marketing. Reason is, Social Media develops “Public Relationship”. This relationship pays it back to the firms in a way of promoting the firm and its products and services among its target audience. Hence, Social Media became a “mantra” for small businesses. Social Media is the perfect chance to do something better. Social media can deliver the returns that have meaningful and measurable financial value.

So the question arises here is, whether you firm is social or not. If not, better find out the ways to be social as early as possible. In the present day, if your firm does not have a strong social presence at least on Facebook, twitter and LinkedIn, then probably it misses a lot.

Social Media networks such as Facebook, Twitter, LinkedIn, YouTube are the major players in this field. Sharing content through different social media channels can ignite your brand. It is a simple mode of advertising you brad/products. Depending on the objectives of your business, Social Media is the only platform that will likely prove to be more useful than other traditional ways.

There are certain tips to create a social presence on the World Wide Web. They include Discover Buyer Oriented Keywords; Evaluate Your Competitors, Clients and Suppliers; Position Social Media as an Extension of Existing Efforts; and Support the Prevailing Corporate Culture.

Social media is the most measurable form of media, where every view, every click, every transaction is captured, and that data provides better insight into the wants and needs of your customers than ever before.

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Facebook Launches “Send” Button

2011-04-26T04:32:00.001-07:00

The most user-friendly Social Media Network, Facebook introduced a new “Send” button yesterday – a new way for the users to share content with just a few selected people.

A single click on the “Send” button gives an option to a user to share the content with chosen friends, a group on Facebook that the user is a member of or to send it via and email to someone.

Facebook spokesman Elliot Lynde said, “A year ago, we launched the 'Like' button, which gives you a quick way to share the things you find on the web with all your friends. But there are times when you find something that you only want to share with a few specific people.”

Enter "send". The button will show up on “50 leading Web sites”. “Send” will allow a user to send the link to as many as individuals as he or she chooses, or to the Group at large.

This new feature would be perfect for sharing important news items, posting questions, polls, photo albums and a link to an interesting business journal article to workplace peers.

The “Send” button is perhaps the most important improvement Facebook made to its “Groups” feature.

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Google launches 'GigaPan Time Machine'

2011-04-25T05:48:00.000-07:00

Google has created a time machine with which one can simultaneously explore space and time at extremely high resolutions.

Researchers at Carnegie Mellon University's Robotics Institute have leveraged the latest browser technology to create GigaPan Time Machine, a system that enables viewers to explore gigapixel-scale, high-resolution videos and image sequences by panning or zooming in and out of the images while simultaneously moving back and forth through time.

Viewers, for instance, can use the system to focus in on the details of a booth within a panorama of a carnival midway, but also reverse time to see how the booth was constructed. Or they can watch a group of plants sprout, grow and flower, shifting perspective to watch some plants move wildly as they grow while others get eaten by caterpillars. Or, they can view a computer simulation of the early universe, watching as gravity works across 600 million light-years to condense matter into filaments and finally into stars that can be seen by zooming in for a close up.

"With GigaPan Time Machine, you can simultaneously explore space and time at extremely high resolutions,"

"Science has always been about narrowing your point of view - selecting a particular experiment or observation that you think might provide insight. But this system enables what we call exhaustive science, capturing huge amounts of data that can then be explored in amazing ways," added Nourbakhsh.

An enabling technology for time-lapse GigaPans is a feature of the HTML5 language that has been incorporated into such browsers as Google's Chrome and Apple's Safari. HTML5, the latest revision of the HyperText Markup Language (HTML) standard that is at the core of the Internet, makes browsers capable of presenting video content without use of plug-ins such as Adobe Flash or Quicktime.

Once a Time Machine GigaPan has been created, viewers can annotate and save their explorations of it in the form of video "Time Warps."

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Is Social Networking meant for Businesses ?

2011-04-22T23:51:00.000-07:00

As employees continue to use social networking tools in their personal time, more and more employers are seeking to integrate social networking tools within the workplace itself.This does not mean that companies are encouraging their employees to browse Facebook on company time. Instead, companies are recognizing the benefits of social networking communication for productivity.

Imagine a project being undertaken across multiple departments in multiple locations. Even as recently as two years ago, management of such a project would entail daily emails (with ever-lengthening threads) and the occasional face-to-face meeting, punctuated by weekly conference calls.Now imagine the same project with social tools being used.

Now statuses can be updated automatically, as employees work on various aspects of the project. Questions can be fired off to the group either as Twitter-like, one-off queries, or posted in a more robust forum setting. Emails, calls and meetings are still used, but their prominence is downplayed, with fewer interruptions on the work being done.

Companies want to take advantage of social enterprise tools, but like most early adopters, they are finding themselves working with a confusion of tools that don't always scale well.

After all, why emulate Facebook when you can just use Facebook? But many companies are extremely reluctant to use such services directly for internal purposes, primarily for security reasons.

As social networking in the workplace increases, it's clear that other software services are going to step up to this level of integration. Enterprise social networking is a communication platform that is here to stay.

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Happy First Birthday, Facebook 'Like' Button

2011-04-22T04:25:00.000-07:00

The Facebook Like button turns a year old today and Facebook is celebrating the birthday by asking its users what the Like button means to them.

On it's own page, Facebook wrote "Happy 1st birthday, Like button! For a one-year old, the Like button sure has a lot of friends. More than 10,000 sites add the Like button every day. Tell us what the Like button has meant to you."

Within seven hours the post was "liked" more than 56,000 times and had over 7,000 comments on it. The Like button is now an integral part of social networking consciousness, and the term is commonly used to express appreciation.

Hoping to cash in on the success of the Like button is Google, who recently launched their version of it called "+1". While the Facebook Like button needs to be integrated in a website, the +1 button appears next to search results in Google.

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President Obama Visits Facebook Headquarters

2011-04-21T04:34:00.000-07:00

President Barack Obama discussed the economy, technology, innovation and more during a packed town hall at Facebook headquarters.

Zuckerberg‘s first question to Obama focused on the economy and how the U.S. will turn things around while bringing down the deficit. He discussed rolling back tax cuts for the wealthiest individuals and cutting the budget to reduce the deficit. “We have a long-term problem with Medicare and Medicaid,” Obama noted, stating that “20% of the patients account for 80% of the cost” of most hospitals.

Most of the time though, President Obama addressed questions from the audience, as well as user-submitted questions collected via the web. During this line of questioning, Obama addressed the housing crisis, clean energy research, immigration policy, Medicare and education reform.

Many of the questions came from Facebook employees. One asked Obama about a recent budget proposal from representative Paul Ryan. The employee asked Obama if his budget plan was bold enough. “The Republican budget put forward is fairly radical,” Obama responded. “I wouldn’t call it particuarly courageous,” he added before continuing with criticism of the viability of Ryan’s plan

Another question focused on how the government would slow the rise of health care costs. Obama responded by saying that the government should provide incentives to invest in new IT technology that would reduce costs.

At the end of the town hall meeting, Zuckerberg, who was uncharacteristically wearing a suit coat and tie, presented Obama with a uniform he’s more familiar with: a Facebook hoodie.
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Facebook : Friends Without Borders and Tagging them !

2011-04-20T04:17:00.000-07:00

You can Have Friends without any borders, but why should you tag your friends on Facebook is a question and debate that has gone on for years. Some people don’t mind it while others hate it. This why you have to be careful about tagging friends on Facebook.

Something that your friends will love and thank you for doing.This is something that will help them out so they will be grateful and it will also build a great relationship with that person.

What Not To Tag Your Friends on Facebook With.

Pictures they are not in is the top one everybody hates. Why would they be interested in something they were not involved with?

Tagging people in videos, now this one is something People used to do a while back. You need used to tag a new friend in a welcome video.

Don’t tag friends with videos about tools or different programs no matter how much you may think it will help them.

A New Suite of Safety Tools

Safety has always been a social experience: as friends and family, we look out for each other and pass along advice to help each other stay safe. Safety on Facebook works the same way. By keeping each other informed, people make Facebook a more trusted environment. Today, we're making it easier to stay safe with the launch of new safety resources, tools for reporting issues and additional security features.
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An Interview with Mark Zuckerberg (Facebook CEO)

2011-04-19T02:48:00.000-07:00

Mark Elliot Zuckerberg is an American software developer and Internet entrepreneur. He is best known for creating the social networking site Facebook, of which he is chief executive and president. It was co-founded as a private company in 2004 by Zuckerberg and classmates Dustin Moskovitz, Eduardo Saverin, and Chris Hughes while they were students at Harvard University In 2010, Zuckerberg was named Time magazine's Person of the Year. As of 2011, his personal wealth is estimated to be $13.5 billion.

Zuckerberg founded the Start-up: Education foundation. On September 22, 2010, it was reported that Zuckerberg had arranged to donate $100 million to Newark Public Schools, the public school system of Newark, New Jersey. Critics noted the timing of the donation as being close to the release of The Social Network, which painted a somewhat negative portrait of Zuckerberg. Zuckerberg responded to the criticism, saying, "The thing that I was most sensitive about with the movie timing was, I didn’t want the press about 'The Social Network' movie to get conflated with the Newark project. I was thinking about doing this anonymously just so that the two things could be kept separate." Newark Mayor Cory A. Booker stated that he and New Jersey Governor Chris Christie had to convince Zuckerberg's team not to make the donation anonymously.

On December 9, 2010, Zuckerberg, Bill Gates, and investor Warren Buffett signed a promise they called the "Giving Pledge", in which they promised to donate to charity at least half of their wealth over the course of time, and invited others among the wealthy to donate 50% or more of their wealth to charity.

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SRISYS INC - SEO Services | SMO Services | Content Writing Services

2011-04-18T05:51:00.000-07:00

Search Engine Optimization, better known as SEO, is an extremely competitive and important marketing tactic that requires an up-to-date understanding of the current search formulas used by major Search Engines. SEO rank and listing is based on a couple of factors: Original Content that contains Pertinent Keywords, and Link Popularity - the number of relevant incoming links to a Website. Other factors are the Navigation Structure of the Site, the way content is Displayed/Coded, Underlying Code (programming), and how a site appears to the Search Engines.

Having your website properly optimized is just as important as having a Good Design or Well-Programmed Functionality. A website is often the first impression a potential customer will have on an Organization. This important tool must first be found by customers who are looking for it. The best way to have that happen is to have the Website Design display prominently on top of search engines for your related keywords.

In the big world of .coms, just putting up a website is not at all fruitful till you back it up with powerful marketing plan. It is not efficient till the site is not visible to the targeted market segment. No one can come to know about your website till it is listed in search engines on top positions or you advertise on web for that. SRISYS, one of the best On-line SEO Service Provider Company, with its highly skilled professional SEO experts, has the capability to figure out what your website needs, and how the service can be provided in the best possible manner to increase ROI (Return on Investment). Whatever we do becomes a Modernized Process, letting us to give the best Internet Marketing tools at the Cost Effective Prices.

We have also facilitated to comprehend the Measures, Methodologies and Organic SEO Techniques suited to particular clients to accomplish top search rankings on major Search Engines. We visualize, and our clients apprehend a theatrical raise in on-line traffic and sales as outcomes of their targeted relevant Search Engine Promotion and Internet Marketing.

Many IT firms advertise Search Engine Optimization as a featured service. The use of the right key words will increase the ranking of a client’s website and increase visits – but the Search Engines aren’t your customers – people are. SRISYS provides experienced writers who know how to use key words to generate solid appealing text with the glaring insertion of key words that break up the flow of the copy.

Our SEO writers are real writers and work with our clients to develop meaningful, relevant, and attractive text. No one wants their website written by a Jargon Generator. SRISYS offers Multi-Lingual SEO Writing Services including American English. Clear and concise writing can and does incorporate smooth marketing language for the customer with SEO terms for the engines. SEO terms are generated using the most advanced tools available and framed by professional writers who know how to use them.
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Stop Selling Your Brands and Services Directly

2011-04-16T03:45:00.000-07:00

Once your foundation is strong in social media following the above discussed points, focus on reaching the target audience. Every brand/service has a certain potential customers/community around it. To reach these community, you have to search them on on-line forums, Google Blog Search, Twitter and a lot more channels and become a part of these communities and build up a kind of brand awareness among them. Start with small and consistent communications with them; and invite conversations about a specific topic. If your content has created a buzz around the community, that attracts others to your conversation.

But one thing that needs to be taken care of is “stop selling your brand/services directly”. In the present scenario, customers want to learn about a subject area, choose products and services on their own after research, recommendations, and reasoning. Hence, use social media to build up a strategy to sell your brand than to sell directly. Once you have proved your value, others will look to follow you and the products you use or try.

If you want to drive traffic to your business, give your customers a reason to connect you on-line and they will. For example, promote your businesses through Facebook deals, contests, special offers,Tweets incentives, or on-line coupons where customers take part (somehow related to the business). Deliver outstanding customer service. This turns your short term customers into lifelong customers. Apart from this, use social media to take advantage by monitoring conversations and jumping in when an opportunity to help or say thank you arises.

Among all these, one of the most important point is keeping a record of your progress such as fans, followers, subscribers, traffic, direct sales, etc… to determine if progress is being made. After a certain point of time, it becomes easier to determine what works best and the business can begin to adopt best practices. Social Media is an ongoing process, but by following a plan over a span of time it becomes progressively easier to win over and keep loyal customers. Social media is a very powerful tool for promoting your service/brand. But be careful. If social media is misused, it can turn off your followers. You may not get another chance.

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How to Attract Loyal Customers through Social Media

2011-04-15T04:24:00.000-07:00

Facebook, Twitter, YouTube and LinkedIn are the most popular sites in social media. But always a question that arises is can these social media networks really help small businesses to sell their brand/service more. Yes, they can as long as you follow certain strategies of social media. According to a recent survey, 44% of small businesses in the United States are depending more on social media than relying on traditional word of mouth procedure to help attract the loyal customers. The question is whether the small businesses are only active in social media networks or leveraging time and resources to get the most of their efforts.

Social media needs small businesses to establish goals and create a proper plan to promote their businesses. Nothing happens accidentally or by chance. Your brand/service needs to be popularized. Hence, establish goals as soon as possible and have open discussions within your community that what you are trying to achieve. Set the goal and accordingly create a well-thought plan, how to set up social networking accounts, and how to promote your business using them.

Never assume that “social media is a 'build it and they will come' type of endeavor”. There are evidences that business owners have initiated the social media process enthusiastically, but failed to achieve the goal. The reason is very simple, they have not taken the extra steps that need to promote the business. Say for example, the business owners should focus on the activities such as optimizing a website to encourage social sharing amongst visitors; integrating social media into an email marketing campaign; taking advantage of in-store display advertising; placing social icons EVERYWHERE (on-line); and considering investment in Facebook and YouTube ads.

Once your foundation is strong in social media following the above discussed points, focus on reaching the target audience. Every brand/service has a certain potential customers/community around it. To reach these community, you have to search them on on-line forums, Google Blog Search, Twitter and a lot more channels and become a part of these communities and build up a kind of brand awareness among them. Start with small and consistent communications with them; and invite conversations about a specific topic. If your content has created a buzz around the community, that attracts others to your conversation.
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Social Media for Small Businesses

2011-04-14T05:01:00.000-07:00

Since the initiation of the Social Media Marketing, it has become a buzz strategy for the small businesses to create a brand awareness among the target audience. Social Media Networks such as Facebook, Twitter, YouTube and Linkedin are top in the list, who help small businesses get an incredible growth in their respective businesses.

There are many organization which have seen a high growth (almost double) by using the Social Media Strategies. In this article, we are going to discuss one such examples of a company, that helps its clients develop solutions for dealing with hazardous waste and other programs related to environmental issues.

Initially, the organization stepped into the traditional ways of marketing, but the results were not as expected. Even in the early days, the company spent a lot on Google AdWords and pay-per-click marketing efforts for specific lead generation. Following the results of the traditional methods, the organization started using a variety of social media marketing techniques to support lead generation efforts. The social media marketing channels the firm used included Facebook, Twitter, YouTube, blogging, email marketing and Search Engine Optimization (SEO). Now the firm has seen tremendous growth in its business by reaching the appropriate client through social media campaigning.

Actually, search engines like Google help firms distribute their small business content and get found on-line. In addition, social networks serve as active platforms to drive the target audience to their website with the customer engagement process. Only one thing the small businesses need to do is time commitment in social media marketing.

Here are some of the social media marketing tips for the small business who want to generate lead and business:

Commit resources to create content and engage in social media
Understand the methods of how social media activity had an impact on business results
Generate content using blogs, Twitter, Facebook or other social platforms regularly
Focus your time and resources on those social media channels that drive the best results for your business
Set clear expectations for customers regarding frequency and types of social media interactions your company is willing to provide.
Influence social media to position your company as a thought leader within your industry.
Provide clear calls-to-action and opportunities to generate leads and new customers using social media.
Use information and data from social media to drive business strategy

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Learn Ways to Take Advantages of Twitter

2011-04-11T06:26:00.000-07:00

Actively Tweeting has become the modern “mantra” for the entrepreneurs and these days social media experts expect everyone to follow this. Especially, in the case of small businesses, this become a necessity, because these are the people who are using Twitter to maximize their product/brand awareness. As a result, they are boosting their sales through existing customers and generating new businesses.

There are examples of many small businesses who have achieved tremendous results using Twitter. They say that using Twitter is as simple as an appointment, offering some advice or just commenting on other people's conversations. Tweeting is the perfect way to create brand awareness among the target customers for small business. It does not cost a penny, and at the same time, it allows you to reinforce your individual character and personal touch to the business. It can be said that if your are not in Twitter, you cannot gain from the benefits.

To be more clear in understanding the benefits of Tweeting, let us discuss some examples of small businesses that have benefited from this new business “mantra”.

First of all, take example of Humphry Slocombe, a 14 seat ice cream shop in San Francisco. According to the co-owner Sean Vahey, at one point of time they have zero money for any kind of advertising or promotions for their business. Hence, they started Tweeting, they received an insane response. They gathered nearly 300,000 Twitter followers. Now, their flavors change daily. They wanted to have a way to keep their clients up-to-date by tweeting.

In an another example, Chrysta Wilson, the owner of a small bakery in Los Angeles, says that Twitter is just like a focus group for her to see which of her products gets the best tweets. She likes to experiment each of her new products through Twitter. “It’s great for getting input – they become your sounding board” she says. “It’s a way to break out of the business owner’s bubble and get an outsider’s perspective.”

For a Houston-based shop, The Coffee Groundz, Twitter has helped a lot to grow its small business with almost doubling its clientèle. J R Cohen, Operations Manager at the Coffee Groundz, says that he joined Twitter a few years ago without really understanding what it was. After tweeting with some of the Houstone community members for some time, one day he answered a tweet. A client wanted to order some breakfast and have it ready by the time he arrived. It was for the first time Cohen accepted such type of order and said yes to the customer. This simple exchange of communication generated a lot of buzz on Twitter. Grasping this opportunity, Cohen launched the system of taking orders via direct messages from any of his Twitter followers. Gradually, the sales of the Coffee Groundz doubled and their business expanded.

There are many examples of such small businesses who have gained great benefits of using Twitter. Twitter can also be used to understand your customers by using Twitter polls; form valuable business relationship with the key people; create buzz of hosting new events by broadcasting the details; offer exclusive offers and promotions among the followers; create reputation; and a lot more.

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Facebook for Marketing: A Powerful Tool for Small Businesses

2011-04-09T03:53:00.000-07:00

Traditionally, initiating a business and promoting it to the target audience became a great task for the entrepreneurs. But with the introduction of Social Media, such as Facebook, Twitter, YouTube, etc., it became an inexpensive and the easiest tool for the entrepreneurs to reach the target customers.

According to the present research, small businesses, that use the popular social media “Facebook” to market themselves to customers, can expand their sales, word-of-mouth marketing and customer loyalty significantly among their customers.

Here is an example of a small business that sells gifts for mothers and babies. First two years of its business was very depressing. To reach the target audience became a difficult task for the organization. The owner thought of almost closing the business. But with the advice of one of her close friends, she started promoting the business through Facebook. Gradually, with increase of her fan base in Facebook, her sales increased.

By doing so, her fans started browsing her products on Facebook Custom Page before navigating to her business website. Apart from this, this helped her fans to spread information about specific products in their friend circle.

Now, the organization uses its Facebook Fan Page to highlight some of the most popular items for sale, which works well next to the deals and incentives that the company offers on its Facebook Page. The company is able to display the inventories on its Facebook Page at no extra cost, and users are directed to its main site to complete their purchases. This differs from some other storefronts that allow users to checkout within Facebook.

According to the owner, “It is an easy way for my customers to begin shopping on my Facebook Fan Page.” “It gives them a quick overview of what is available to purchase at my store. They are able to click on a product to learn more about it.”

Presently, she attributes about 50% of her on-line sales to her Facebook Page. She says, “It is a great way to stay in front of customers. I believe it has been as effective as e-mail marketing for my products.”

Facebook Fan Pages offer an effective and low-cost way for small businesses to grow their businesses through Social Media Marketing. At SRISYS, we are on the process of helping small business to grow at a high speed by using social media.

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Promote your Brand & Services through Social Media

2011-04-08T05:35:00.000-07:00

How to promote a small business into a wide spread destination – this is the question that always come to the mind of every entrepreneur who wants to promote his/her business. Business needs one-to-one conversation, which is unavoidable. And this is possible through Social Media Marketing.

Some years ago, the marketing team at Neenah Paper, a manufacturer of high-quality paper products, confronted a growing problem. They tried harder and harder to reach new potential customers through their traditional channels — phone conversations and in-person meetings. But, they were not working as well. Prospects were tuning them out.

Jamie Saunders, Neenah’s Marketing Communications Manager, noted that most of the company’s potential customers — designers, graphic artists and printers — were spending their time in front of their computers, and that social media could be a way to better engage them.

Hence, Neenah initiated its business into the social media world. While the experiment started with Neenah’s marketing team, its sales team was one of the biggest beneficiaries. They discovered they could do prospecting and nurturing via Twitter, facebook and other social networks. Today, the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business.

Both big and small business are flocking to social media platforms such as Twitter, Facebook, and YouTube. Reason is a presence on these platforms allows companies to engage in conversations with consumers, as well as serves as an outlet to drive sales through deals and coupons.

At SRISYS, we have a team of professional experts who can guide you on starting your Social Media Marketing. We can help you to develop your Search Engine optimized Website, Facebook Fan Page, Twitter Profile, blogs and a lot more.

A Close Look at the Twitter Marketing Tricks

2011-04-06T03:43:00.000-07:00

Presently, Twitter is a popular social media service that gives bloggers and other Internet users a completely new way to communicate with one another. Twitter is quite a comprehensive tool to getting you and your business recognized. It is all about micro blogging, or communicating through small, quick spurts of content. Twitter can be a great advantage for those who know how to benefit from regular blogging formats. Twitter offers the same benefits of blogging but in a quicker and more bite sized format.

Here are some of the informative Twitter marketing tips:

Post Meaningful and Relevant Tweets: First of all post meaningful and relevant content that would benefit those who are following you. Always remember that people are looking for answers to their marketing problems and if you are providing valuable content that helps them you will be seen as a valuable person that is worth following. Post meaningful, relevant and readable content that subscribers look forward to and derive value; do not spam it.

Communicate Effectively: Your target audience demand you to be as clear, expressive and impactful as possible. Twitter marketing endeavors can be more successful if this indispensable factor is not ignored. When you have a plan for how you will communicate with other businesses online, you will be more successful with Twitter and those who you communicate with on the service. Use twitter as a medium for conversation but remember that it will benefit only if you know how to communicate effectively.

Start a Conversation: One of the important ways to promote your business on Twitter is to share information as many people as you can and facilitate conversations by asking questions just like on Facebook. Make efforts to take polls, ask conversation-building questions and come up with other unique ways to get your readers to respond to you. This will help build your brand image & market your product effectively. “Thank People for Following You.”

Participation: In order to get the most out of your Twitter marketing endeavor, make sure to participate in the community while corresponding correctly in the process. Twitter is largely a community based social networking site, so participating in conversations, communicating with other businesses, consumers and other individuals will help to get the word out about your business.

Avoid Over Promotion: Over promoting your products and services can be as bad as under promoting it. Hence, do not make your product or service the sole focus of discussion on Twitter. Post all kinds of relevant information about your company, your products, the industry or anything else that is pertinent. Posting tweets on a single topic can be overwhelming or irritating for readers.

Create Networking with Targeted Audience: The best way is to develop a network with bloggers, webmasters, publishers, journalists and business owners in spite of focusing on just end users. People who work in your field and own web sites that can send you links and traffic, are more influential than random followers who in some cases turn out to be spammers and self promoters.

Simple Facebook Marketing Tips and Tricks

2011-04-05T21:53:00.000-07:00

Social Media Marketing is one of the easiest way to promote your brand and services. It offers huge opportunities for establishing wide spread business across the world. Among the social media services, Facebook has been ranked as a top player in this field. Marketing on this platform can enhance your businesses by exhibiting your products and services to the target audience. Additionally, social media allows the benefit of targeting your market based on age, region, race, income level among other factors.

Facebook Marketing Tips

Add Facebook Icon to your Website: “The number-one thing you can do is to bring Facebook onto your own turf. It can be done with a few simple lines of code. This can be one of your most powerful tools for improving your brand awareness,” says Jesse Stay, author of multiple Facebook books, including FBML Essentials.

Try Facebook Advertising:“The best ‘bang for the buck’ in Internet Marketing today is Facebook advertising. The targeting options are limitless and surprisingly inexpensive for businesses of all sizes. Facebook advertising can help marketers of all kinds get insights into how different demographic groups respond — and for a fraction of the cost of other alternatives,” said Chris Treadaway, co-author of Facebook Marketing: An Hour a Day.

Update Your Facebook Page: Give your fans fun reasons to connect to your fan page. Your Facebook page should have its own personality and offer a fun element for fans. Consider offering networking opportunities by asking your fans to share something about themselves. You could also lure people in once in a while with an expert who will answer their most pressing questions. That means if users are offered value, they will automatically keep coming back to your page.

Use Videos: “Videos seem to be a preferred medium not only by the fans, but by the news feed algorithm as well. Whenever a non-fan watches your videos, a button pops up in the top left corner suggesting he/she ‘Like’ your Facebook page. To take advantage of this feature though, you’ll have to upload the video file onto the Video Tab inside Facebook (not link to a YouTube video),” said Ekaterina Walter, Social Media Strategist for Intel.

Turn it to Lead Generator: “One of the first apps to add to your Facebook Fan Page is ‘Static FBML’ (Facebook Markup Language), which allows you to add your own custom content, including an opt-in box. You can add multiple iterations of the FBML app, and try out various lead-capture systems — ezine signup, giveaway, ask campaign, etc. Each opt-in box can appear on a separate tab, each of which has its own unique URL, allowing you to accurately split test results,” noted Mari Smith, co-author of Facebook Marketing: An Hour a Day.

Offer Reward Points for Loyal Customers: One of the best ways to attract your fans is to offer your loyal customers with rewards. For example, if some liked and shared information about you and your business, endow them with tabs or badges (like ‘Member of the Month’) as a way to reward them. “A happy customer on Facebook means a lot of attention ahead.”

Turn Your Facebook Page Into a Buzzing Community: “Your Facebook presence can serve as a meeting place for like-minded individuals. Make it a point to involve your customers as much as possible. Ask questions and suggest items for them to share on your wall. Ask yourself more than “What should WE share?”—ask, “What would our fans like to share with us and one another?”—and build your strategy around those answers. Allow them to connect with others who share the same interests by encouraging them to use your Facebook presence as a platform for sharing,” said Rob Birgfeld, Director of Digital Strategy at SmartBrief.

Keyword Searching and Link Building can boost SEO

2011-04-04T22:24:00.000-07:00

Keyword Search and Link Building are the two significant ways to promote Search Engine Optimization (SEO).

Before starting off with an Effective SEO campaign, it is better to have a thorough research on the use of best keywords. Use of the best keywords enable firms to establish a foundation of an on-line portal early on its creation.

According to SEO consultant Alan Bleiweiss, “large amounts of content ready to be uploaded to a website might prove to be irrelevant if there is no keyword plan in place.” "Even if it’s relevant, it could be lacking the focus necessary to current search trends. In an SEO audit, keyword research is paramount," he asserted.

Hence, firms should focus on establishing how much content is required and where it should be located on an on-line portal to get the desired effect in an campaign.

It has also been pointed out that many organizations neglect outgoing links on their on-line portal. SEO Experts suggest that outgoing links can be a powerful part of a SEO strategy, but this aspect has often been avoided for fear of pushing visitors away from a website.

According to Ted Chef, SEO Expert, linking to “relevant high quality resources using deep links” can make an on-line portal rank higher in Search Engine Results Pages (SERPs). He also commented that “Google favors 'hub sites' which link to relevant content, adding that firms should try to link out a great deal or not at all.” “Embrace linking out to industry peers wholeheartedly and don’t be nit-picky about every single link.”

Tips on Effective Web Designing

2011-04-01T06:33:00.000-07:00

“Great design does not come from great processes; it comes from great designers.”

Web Design is all about creating an informative website that fulfills both the user's expectations and business needs. Going for developing a website to promote their business/services, some like to present themselves by giving priority to the designing perspective. But most people do not use websites in order to be visually stimulated. Instead they go for finding information, making reservations or keeping in touch wit contacts. So web design makes sense when it is developed in the context of what the user expects and the business needs.

Design-for-designs'-sake can create a lot of conflict for both web designers and the users. While designing a new website or redesigning an existing one, Search Engine Optimization (SEO) is another important perspective that needs to be taken care of. In most cases, SEOs are often a big problem for web designers and vice versa. Both web designing and SEO are the extremely important features for creating an effective website. Because, if the visitors find a design unappealing, confusing or lacking in credibility, they are likely to click back. And if the website is not found in search engine results, that is a waste attempt for the business.

Keeping all these points in mind, this article presents a few guidelines for developing an effective website that caters to both the users expectations and business needs.

Understanding the Purpose of the Website

One of the most important aspect of web design is to clearly understand the purpose of the site, i.e., who, what and how of the website.

Who will use the website?
What will people use the website to do?
How will people find the website?

Your site must reflect the values, needs and desires of your target audience. Put yourself in the users shoes. Figure out the characters to build up a profile that suits the user base. Try to point out the question that comes to you while first visiting a website as a user. Always remember that the primary function of your website is to understand what you want your user to do with your website. Accordingly, develop the site with proper layout, graphics and text to encourage the user towards taking that action. Nonetheless, focus on SEO, i.e., how the user will find the website while searching with a keyword. That means your site should be SEO friendly – fast, crawlable and rich with content.

Understanding the Visual Design Factors and Clarity

Both the graphical element of web design, and spacial relationships on the page, play a significant role in the process of web designing. As the saying goes, “ a picture is worth a thousand words”, ensure that the graphics of your website reinforce the values and needs of your target audience. Not only Appropriate and pleasing graphics, but also the form and text should convey the meaning of you purpose.

Try to split the pages up into headlines and short paragraphs. However, the shorter it is, the more important it is to design text for usability. Use proper keywords in heading tags. When somebody arrives at your site through a search engine, make sure that s/he can quickly and easily scan the page and find the keyword phase.

Clarity, both in terms of visual attraction and conveying meaning, is very important for designing a website. Unless you quickly convey a visitor that he is in the right place, there are chances of losing that visitor.

Crawlablity and Speed

The website which cannot be crawled is almost invisible to the search engines. Hence, include a Google Site Map to your website. Make your navigation text based, wherever possible.

The most important one is "speed", i.e., how fast your page appears in front of the visitor when s/he clicks on your page. Speed is not just important, it is everything. Or else the visitor may click back. Hence, better to sacrifice graphics and features for speed, wherever it needs.

Branding

Branding is something that brings you an identity. Branding comprises some of the aspects such as how speed your web pages load at, clear layout, ease of navigation, tone of your writing, how quickly you answer queries, how quick and easy to contact you. Good Design motivates the audience towards your brand.

Conflicting Agenda and Structure

Web design is primarily about structure; the information flow; and facilitating the interaction. It is about expedite a process – the way people move around and follow steps. In spite of good presentation, a website will not be accepted if it makes process more complicated. Both style and substance are inseparable. Hence, both designers and SEOs must find a way in order to arrive at one goal: a successful web site.

Follow these tips while going for web designing. One thing is inevitable: motivate the audience to do something, i.e., buy a product, use a service, visit a location, or learn certain information. “The most successful designs are those that most effectively communicate their message and motivate their consumers to carry out a task.”

Facts about the internet

2011-04-01T03:58:00.000-07:00

Google's New Initiative “+1” to be More Social

2011-03-31T06:38:00.000-07:00

Today, the Internet Search Giant, Google is introducing its new social feature “+1 or plus one” to its search service. This significant feature is a one click button to let its users to recommend the sites and share those recommendations with their friends. It is said to be just like the Facebook's Like Button, but with more other features.

According to Rob Spiro, a Google Product Manager, “ Our goal at Google is to get you the most relevant results as quickly as possible... But relevance is about relationships as well as words on web pages. That's why we recently started to include more information from people you know -- stuff they've shared on Twitter, Flickr and other sites -- in Google search results.”

Initially, Plus One will be accessible to 2% of its US users, but soon users will be able to opt in, through Google's experimental search site. Plus One is going to appear as a small icon next to each search result and text ad. Logged-in users can share their recommendations with contacts if they like the website they have visited by clicking the +1 button through their Gmail address book, Google Reader and Buzz contacts and, eventually, Twitter contacts. Below links on Google.com's search results, a list of any friends who have clicked the +1 Button for that link will show up too.

Apart from this, Google claims that Plus One is a different function to Facebook's Like – it will also begin to influence the ranking of sites within search results listing. Social Networking has been recognized as the next generation of web services, hence, Plus One is going to add a lot to the users. To make users easily share content with their friends and the people familiar with the topic of discussion, Google is also planning to introduce YouTube video site and Picasa photo-sharing site with their social networking contacts.

“It's called +1 -- the digital shorthand for 'this is pretty cool,'” Spiro said. “The beauty of +1's is their relevance -- you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”

Google's spokeswoman Katie Watson said that apart from many strengths such as the most popular search engine and video site, Google has to face a lot of challenges including, “how to build relationships, sharing and identity into our products” and “how to stay nimble as we grow.” She also added that due to enormous opportunities in social networking and other areas, Google is going to invest a lot in the future.

SEO Content Should be Short and Get People Talking

2011-03-31T04:32:00.000-07:00

Firms looking to enhance their business through Search Engine Optimization (SEO) should focus on writing short content that can create a buzz and get people talking. According to some SEO experts, readers are mostly lazy, and while browsing the web, if they do not get what they are searching for, they leave a page.

In an article for Rinf News, Rutget Steenbergen (Leading SEO Expert) claimed that “less is therefore almost always more” while writing content for an on-line portal. He advised to write short paragraphs, use bullets and attracting sub-headlines to impress the targeted audience.

To get more readers to link to the content, firms should aim at creating content that is interesting and creates a topic for discussion. One of the the experts in SEO commented, “Keep it simple and focus on creating discussion. What gets people talking will get them linking.” It is suggested to use social media to send content to potential readers than the traditional search pages and blog posts.

Some experts reported that for an SEO campaign, companies should focus on writing content using proper keywords that act as bait to draw people to the website. Not only it is important to pay attention to algorithms and the number of hits a website gets, but also it is vital to focus on what those visiting an on-line portal actually want. Hence, it is better for companies to build their SEO strategy around their users.

Yahoo! Hoping for New Hybrid Search Advertising

2011-03-30T06:47:00.000-07:00

Technology Giant, Yahoo!, is going to introduce its new on-line hybrid search and display advertising model “Yahoo Search Direct” in the near future. This service might be a good advantage for firms investing in on-line marketing services.

According to the present market research, Yahoo, once a pioneer in ways to search the web, is going to loose its share of the search advertising into single digits this year, from 10.4% in 2010 to 8.1% in 2011 – falling into third place in terms of numbers of search queries. Microsoft's Bing is now at the second place after Google.

The Improved version, Yahoo Search Direct, features some of the similar innovations recently introduced by the Market Leader Google, which includes the aspects such as predicting the end of a search query as a user is typing, and bringing up search results as the user types. It also aims at displaying information and web content in a pop-up box that the user might be looking for, such as weather and cinema listing.

According to the market analysts, the biggest innovation of this hybrid advertising could be the commercial opportunities for making money from adverts shown inside the pop-up box. The executives at Yahoo said that they are going to begin experimenting in partnership with advertisers in the coming month.

Yahoo's Head of Search and Marketplaces, Shashi Seth said that “advertisers could pay to have graphical ads or even video ads – known as display ads – appear inside the Search Direct box. That would be a marked departure for a search business, which has traditionally only sold text ads that appear alongside search results.” “Over the course of the next couple of months you're probably going to see some of these ideas at play,” Mr Seth said.

Upcoming International Search & Social Marketing Events

2011-03-30T05:11:00.000-07:00

SES Toronto (June 13-15, 2011)

SES Toronto, one of the leading authority on search Engine Marketing (SEM), organized and programmed by SES Advisory Board and SearchEngineWatch.com, is going to conduct an International Event on Search Engine Optimization (SEO) and Social Media Marketing (SMM) on June 13-15, 2011. The event focuses on the topics such as PPC Management, Keyword Research, SEO, Social Media, Local Advertising, Mobile Engagement, Link Building, Duplicate Content, Multiple Site Issues, Video Optimization, Site Optimization, Usability and more while offering high-level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more.

SES San Francisco (August 15-19, 2011)

SES San Francisco, organized by SES Advisory Board and the leading on-line marketing publications ClickZ and SearchEngineWatch.com, is going to conduct an International Conference on SEO and SMM on August 15-19, 2011. The conference will draw thousands of marketers and agency professionals who will attend sessions and labs focused first and foremost on education (no sales pitches!) covering Search Marketing (including SEO, PPC Management & Social Media), Keyword Research, Local Advertising, Mobile Engagement, Link Building, Duplicate Content, Multiple Site Issues, On-line Video, Site Optimization and usability, in addition to high-level strategy, keynotes, an expo floor with 100+ companies, networking events, parties and more.

SES Hong Kong (September 20-21, 2011)

SES Hong Kong will be conducting an International Conference on Social Media and Search Engine Optimization on September 20-21, 2011 at Hyatt Regency Tsimshatsui, Tsim Sha Tsui, Kowloon, Hong Kong. The conference is going to focus on a variety of topics such as PPC Management, Keyword Research, SEO, Social Media, Local, Mobile, Link Building, Duplicate Content, Multiple Site Issues, Video Optimization and Usability, plus Networking Events, Parties and more.

SES Chicago (November 14-18, 2011)

Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. In the current year, SES Chicago will be conducting an International Conference on November 14-18, 2011 at Hyatt Regency, Chicago. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business.

LinkedIn Achieves 100 Million Users

2011-03-29T06:58:00.000-07:00

One of the professional social networking sites, LinkedIn has achieved a milestone – 100 Million worldwide users – as it included nearly a million teachers, dozens of Elvis impersonators and one “martini whisperer” last week.

Launched in 2003, nearly it took nearly eight years for LinkedIn to reach this milestone. LikedIn topped the century after filing for an IPO. According to the recent blog post of the company, the website presently generates a million new users each and every week, i.e., around one per second.

Reported that LinkedIn has now been used by more than 200 countries, out of which 44 million users are from the United States and the rest 56 million from the other countries. LinkedIn says that its service is expanding with high speed in Brazil – grew by 428% in the last year. Apart from this, its service grew by 178% in Mexico, with the second-highest growth rate.

The Chief Executive of LinkedIn, Jeff Weiner in a company blog post stated that “This isn’t just a big milestone for us – it’s also an important one for all of our members.” He also said that LinkedIn is “changing people’s lives in meaningful and sustainable ways.” Presently, by generating an impressive 5.5 million views per month, LinkedIn is nearing a value of around $3 billion.

In addition to this, the company also announced the launching of a new service called “LinkedIn Today” (a news service). This service offers its members with news stories that are relevant and popular in their industry sector. It is expected that this news service will help the professionals using LinkedIn to stay ahead of developments within their industry and also highlight which news and developments are providing to be the most popular with professional peers.

The Second Largest Search Engine after Google: YouTube

2011-03-29T04:27:00.000-07:00

YouTube, the six year old video-sharing website, has been considered as the second largest search engine in the world after Google. As per current statistics, YouTube gets more than two billion views a day. A startup set up by three PayPal employees in 2005, YouTube was bought by Google in 2006 for $1.65 billion. Now it is strengthening itself to compete with television.

According to a Senior Officer at YouTube, the distinction between the Internet and television is going to disappear with the popularity of o-demand video. It is also reported that YouTube has signed up with MGM and CBS to upload films and TV serials with advertisement in the US. Previously, it launched an on-line film rental service in the US.

The YouTube brand is one of the of the fastest growing sites. Some of the videos that are hosted on the sites get millions of hits each day. The company does not charge users for using the site and they get their revenue from traditional sources like sponsorships, banner advertising, promotions, contextual advertising and partnerships. They partner with various media companies like Warner Music Group and NBC.

Google says it will continue to offer free content and monetize the traffic to generate advertising revenues. It is monetizing over 2 billion video views in the US every week and has more than 1,000 partners. Advertisers like Samsung say YouTube's 24/7 availability, specially to office goers is a big draw.

Eight Smart Tips of Search Engine Optimization (SEO)

2011-03-28T06:47:00.000-07:00

Looking for designing a new website or redesign the existing one; establishing a new business or enriching the existing one, remember these eight smart tips of SEO to create your presence on the Internet.

They are:

Content: First of all, focus on preparing high quality content for your website. This draws attention of your target audience towards your website. Content for your website needs to be genuinely interesting, informative and useful. Even an ugly website can work wonders as long as it has high quality of content. The content should be regular, inviting and concise. This develops an understanding among your targeted audience about what you are in business for, and why they should come to you.

Keywords: The content of your web page should have relevant keywords, which should make up two to six percent. These keyword helps your website get recognized in the Internet searches. When your target audience search for a particular keyword that links to you business, the search engine recognizes your website in the search results. Try to have 10 to 12 keywords per page.

Multiple Domains: Multiple domains can help improve your search engine rankings for your main site. Home page is very essential for a website, but may not have the most practical name or keyword. Hence, make your landing pages search engine optimized, which can redirect back to your main page.

Linking: Millions of people are spending lots of their time on the Internet. And to optimize your site, it is necessary to make your website accessible to search engines. Hence link your website with other sites, that helps your credibility in many ways. Google ranks sites according to how many other sites link to it. Links are high priority for anyone serious about SEO.

Avoid Templates and Duplicate Content: Always try to present your website with original template and content. Search Engines likely to crawl less sites with duplicate content. Apart from this, if you copy a website, the spiders will recognize the code and you will get a bad rating among the spiders.

Newsletters: There are several benefits of publishing newsletters. First of all it is a link, which links to many more places on the web. This is the perfect combination to use to get your stuff out there. There are many free and paid softwares to share your newsletters to the targeted audience. This also increases your publicity by drawing attention of the audience.

Social Bookmarking: The smartest way to get your content topped by the search engines is Social media marketing, which is always growing. First of all, make sure people can add your website or comment on your website. For this, install a plugin such as social marker which actually submits fresh content to 50 of these sites for free. All of these are links to your site which help to rank your site on search engines and bring traffic.

Have Variety: It is very important to have multiple keywords. Stick to the same set of words, can be recognized by the spider. Better to shift the words around to make it slightly different. This gives you a variety of quick tips to get you started on the Internet.

Search Engine Optimization (SEO) is very important. Without this, your website is out in the dark. The only way to bring people to your website with any measure of success is to make sure you are optimized. These are all proven techniques and good starting points to give you a grasp on where to start your SEO campaign.

Golden Rules of Social Media Marketing

2011-03-28T04:15:00.000-07:00

To have an on-line presence is the crucial business “mantra” today. According to the Web Analysts, the best way to establish a strong foundation in the virtual world is through Social Media Marketing (SMM). Social Media, through its various networking services such as Facebook, Twitter, YouTube, blog posts, creates a unique platform to allow interaction between a brand and a consumer in a contemporary manner.

With the changing scenario of the marketing policy, today consumers are more conscious about the in-depth information of a business/brand before taking it up. The more unique interactive social platform a business creates, the more favorable it becomes whereby consumer queries, information, and updates can be discussed openly and directly. Social Media Marketing is one of the easiest ways to connect with the targeted audience.

Social media has been exploding in last several years and easily accessible to anyone with the Internet access. But to create an awareness among the targeted audience, it is also very important to know the model rules to strategically approach for favorable end-results.

Undergo Intensive Research: Organizations should make extensive research about the social sites, which are most visited by their consumers. Understand the activities that take center-stage in prospect sites and become aware of the strengths and weakness of each platform.
Proactive Presence: The key prerogative of social media is interaction. Without proactive interaction, the marketing efforts will be rendered pointless. With regular updates, interactive sessions, and even adjustments in page content from time to time, consumers become more aware and involved about a business/brand.
Focus on Holistic Growth: Social Media Marketing efforts must collate harmoniously with other marketing efforts. Every strategy must enhance the other in order to have a well-rounded impact.
Quality over Quantity: It is not just the number of activities, but the quality of activities that adds to good consumer response. The content/activities must entice interest, excitement and a need to pursue more in relation to the brand.

Facebook Stands Fourth in ComScore On-line Video Rank

2011-03-26T03:29:00.000-07:00

Recently, Facebook has been ranked fourth for on-line video among the Social Media sites in the US by ComScore. According to ComScore reports, one out of every four American Internet Users watched video on-line on Facebook in February 2011.

ComScore reported that nearly 170 million American Internet User watched on-line video content in this February for an average of 13.6 hours per viewer.

Out of them, around 47 million users watched videos on Facebook. Around 83% of the American Internet Users involved in nearly 5.0 billion viewing sessions last month. Previously, in January 2011, Facebook was ranked in the sixth place for on-line video.

Among the social media sites, Google Sites, driven primarily by YouTube, ranked #1 with 144.1 million unique viewers and Microsoft ranked #2 with 48.8 million viewers.

YouTube is still way ahead in the rankings, with almost three times the number of viewers and six times the number of viewing sessions as Microsoft. A month ago, Microsoft was placed in #7 spot by ComScore.

Future of Web with HTML 5

2011-03-25T04:24:00.000-07:00

By the end of second quarter of this year, majority of visitors of your website are going to have a glance of 3D content without plugins in the browser.

The implementation of HTML 5, along with JavaScript and CSS3, can integrate a lot many new features and frameworks into web applications, websites and web designs. These applications can reshape the perceptions of what a web browser and web standards can achieve. HTML 5 includes the aspects such as Canvas, tagging, DOCTYPE, Web Forms, Calendar, CSS3, Geolocation, and a few topics like CSS3, WOFF and SVG.

Beginning with the release of WebGL 1.0 by the Khronos group, this year is going to see major milestones and supports in the web industry. Microsoft has launched IE9 on March 14 and includes hardware accelerated WebGL support. Google has also enabled WebGL in Chrome and Firefox 4 RC (soon to be released) has also enabled WebGL support by default.

Using HTML 5 can enable to view 3D content without plugins. HTML5 not only offers 3D effects or creating web applications, but also also offers great advancements to how content — including text — is displayed and how users can interact with that text.

According to a report, the developers at Children's hospital Boston created the Brain Surface and Tractography Viewer by using Using JavaScript, jQuery and WebGL. They said that, “The implications of this type of technology for aiding in medical research are stunning. The fact that this all takes place in the web browser means that a researcher or doctor could explore MRI results from another part of the hospital — or another part of the globe.”

Shwetank Dixit, Web Evangelist, Opera Software said, “Previous versions like HTML 4 (.01) were web pages, static documents, while HTML has standards to focus web application. It provides more readable codes, lesser plugins and pains.”

"With HTML5, the browser is able to do pretty much everything you can do now in a regular app environment. What we're seeing internally is a bunch of web applications jumping on very quickly," Google Chrome OS Director Caesar Sengupta says. "I think people haven't [realized] the power of HTML5, and how quickly things are going to adapt and evolve."

Talks on Web 3.0 and 10 rules for Entrepreneurs by Reid Hoffman

2011-03-24T05:02:00.000-07:00

Recently, the Executive Chairman and Co-founder at LinkedIn, Reid Hoffman at the SXSW's Southwest Interactive Conference in Austine discussed on two different topics, Web 3.0 and Entrepreneurship. He declared his 10 important rules of entrepreneurship and also discussed on the role of Data in Web 3.0.

According to Mr. Hoffman, the concept of the three epochs of Web is:

Web 1.0 involves “go search, find some data”.
Web 2.0 involves “real identities” and “real relationships”
Web 3.0 will be “real identities generating massive amounts of data.”

His 10 rules of Entrepreneurship:

Rule #1: Seek To Create Disruptive Change. Replace $10 of revenue with $1. Example: Skype.

Rule #2: Aim big. It's the same amount of blood, sweat and tears to build a small company. So do something that affects an entire industry and change the World.

Rule #3: Build A Network to Amplify Your Company. Build your network at all levels – board, founders, partners, vendors, employees, customers.

Rule #4:Plan for Both Good and Bad Luck. Opportunity will cross your path and you'll have to pivot to reach it. Be ready to take advantage of the good and to keep the bad from putting you out of business.

Rule #5: Maintain Flexible Persistence.

Rule #6: Launch Early Enough To Be Embarrassed By Your Creation. Time is important, and you need to be the first to engage your intended market.

Rule #7: Aim High But Don't Drink Your Own Kool-Aid. Hoffman believes it’s important to know when your head’s in the stars. Stay paranoid so you can cope with the unexpected.

Rule #8: A Great Idea for a Product is Important. But a great idea for distribution is more important. (Amen to that!)

Rule #9: Pay Attention to Your Culture. Worry about getting hiring right from the very beginning.

Rule #1o: The aforementioned rules are not laws of nature; every venture is an experiment.

Oracle's Updated MySQL 5.5 Enterprise Edition is Now Available

2011-03-23T04:34:00.000-07:00

Oracle Corporation released its updated version of MySQL 5.5 Enterprise Edition. This version also includes MySQL Enterprise Backup, MySQL Workbench, and the upgraded MySQL Enterprise Monitor.

MySQL Enterprise Edition is an extensive subscription offering that includes MySQL Database along with monitoring, backup and design tools for delivering cost-effective Online Transaction Processing (OLTP) database applications to customers worldwide.

This integrated and transaction-safe application consists of ACID (Atomic, Consistent, Isolated, Durable) compliant data base with full commit, rollback, cash recovery and row level locking features. This updated version also comprises some additional features, such as MySQL Enterprise Backup 3.5. By using this, users can perform hot online backup of MySQL Databases by ensuring a point-in-time recovery of the compressed back up databases.

Another important feature, MySQL Workbench 5.2 offers data modeling, SQL development and complete administration tools, which allow users to visually design, model, generate and manage MySQL Databases. MySQL Enterprise Moniter 2.3 enables users to optimize the performance and availability of MySQL Database and MySQL Cluster. Combined with MyOracle Support, this version also enables customers to see faster resolution of their queries and problems through a common technical support interface with Oracle's world-class, 24x7 support infrastructure.

According to Tomas Ulin, Vice President, Engineering, Oracle, “The latest enhancements in MySQL Enterprise Edition underscore Oracle's commitment to helping customers be successful with the world's most popular open source database.” He further quoted that, “There is a huge opportunity for customers to reduce costs and improve cross-platform support by selecting MySQL on Windows.” “With the enhancements to MySQL Enterprise Monitor and MySQL Enterprise Backup, along with streamlined, global support, DBAs and developers can speed their MySQL deployments while reducing total cost of ownership.”

Rob Young, an Oracle Senior Product Manager, said, “It's a really nice implementation. I think it exceeds what Microsoft provides in their SQL Server implementation.”

Google Circles: A New Social Media Service by Google

2011-03-22T04:29:00.000-07:00

There are some ongoing rumors circulating around the industry about the launching a new Social Media Networking Site – Google Circles – by Google. It has been reported that Google Circles intends to help its users to share photos, videos, status message and a lot more within their social circle.

According to some rumors, if this social network works well, it is going to be a Facebook killer. It is still unclear whether this site concentrates on music, movies, or games.

Reported that Google Circles is expected to be launched at the SXSW, an Annual Music, Film and Interactive Conference and Festival held in Austin during this March. On the other hand, a Google representative denied the rumors saying that “no such service is launching at SXSW”.

Clayton Morris said on a recent Fox News that, “Even if Circles is not a real thing and just a labs project, Google’s eventual re-entry into the social circle is inevitable.” He also said that “Google wants to be more social and I have some theories about why they have never really succeeded.”

It is still in dilemma, if Google launches this site, this time it will reach up to the expectations or not. In fact, Google's first two attempts – Orkut and Google Buzz – either short-lived or made a minimal impact. However, let us wait and see how Google Circle (if it is really coming up) is going to perform against Facebook.

"Always use HTTPS”: New Twitter Security Feature

2011-03-21T05:33:00.000-07:00

Twitter adds an option to always enable Hypertext Transfer Protocol Secure (HTTPS), with the growing acumen to protect users from the stealing of passwords and other sensitive data from unsecured Wi-Fi networks by the hackers.

According to Twitter, if activated, users can avail an option to automatically connect to Twitter's service via HTTPS, which encrypts the communication between users' system and Twitter server.

Twitter Spokeswomen, Carolyn Penner said, “This will improve the security of your account and better protect your information if you’re using Twitter over an unsecured Internet connection, like a public Wi-Fi network, where someone may be able to eavesdrop on your site activity." She also added that Twitter is going to make HTTPS its default setting in future.

“Every time you use unencrypted Wi-Fi, in a coffee shop or airport lounge for example, any users sitting nearby could be sidejacking you. If you're a Twitter user, turn this new option on today,” advises Brett Myroff, CEO of regional Sophos distributor, Sophos South Africa.

“Twitter's new security option means that once you have logged in, all of your interaction with Twitter is encrypted automatically,” says Myroff.

Originally developed by Netscape in 1994, HTTPS has been in use by many financial services website for years. But with the broader trend across the web industry, Twitter also moved towards promoting HTTPS to its users. Previously, Google and Facebook launched HTTPS option in their user account settings.