Do you know the benefits of Social Media Marketing? Whether you are self-employed or a small business owner, you need to know how Social Media Marketing helps you to grow and develops a strong foundation for your business. According to a survey report, more than 80% of the small businesses depends upon social media to promote their brand.
Presently, Social Media has been playing an important role for small companies to do business now and in the future to come. It became an on-line marketers' industry. The 2011 Social Media Marketing Industry Report says that small business owners are seeing the greatest results from Social Media Marketing.
Nearly 90% of all the Small Business Owners found social media helps get them Increased Exposure. Apart from this, they also got extended traffic and subscriptions as a result of Social Media Marketing. Even they were twice as likely to find qualified leads and improved ROI than any other types of businesses.
One more thing the Small Business Owners should keep in mind that social media needs Time Investment. Time is the “key success factor” for social media marketers. If you spend more time wisely on social media, you are likely to see greater results. But, here the question arises, how much time is required? The survey results say that the small businesses those spend three or more years in Social Media Marketing are seeing the best results. Hence, small business owners shouldn’t make snap judgments on the value of social media after only spending a few months. Give it some time! It has been seen that those who commit at least six hours per week on Social Media Marketing saw increased traffic.
Most companies follow Facebook, Twitter, Linkedin and Web 2.0 Properties as the major tools for Social Media Marketing. Apart form these, Video Marketing is one of the most useful tool to increase your traffic. Small business owners who have used Video Marketing have seen tremendous results.
Social media generates a buzz for your business. It allows users/customers to share with their contacts what they think about your products or services. This can help you gain new customers you might not have ever reached before. In fact, social media websites are free to join, use, and share for both you and your customers. This really opens the door for any small business owner to become successful on a low budget. Social Media helps you to showcase a social proof on different social media networks. It allows small business owners the opportunity to connect directly with their customers. Small business owners can now Tweet and chat with their customers and discuss ways to better the business.
On-line advertising and consumer purchasing on-line have increased tremendously over the past decade. These increases have given confidence to small business owners to start to take charge of their on-line and social media presence.
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