Is Social Networking meant for Businesses ?

As employees continue to use social networking tools in their personal time, more and more employers are seeking to integrate social networking tools within the workplace itself.This does not mean that companies are encouraging their employees to browse Facebook on company time. Instead, companies are recognizing the benefits of social networking communication for productivity.

Imagine a project being undertaken across multiple departments in multiple locations. Even as recently as two years ago, management of such a project would entail daily emails (with ever-lengthening threads) and the occasional face-to-face meeting, punctuated by weekly conference calls.Now imagine the same project with social tools being used. 

Now statuses can be updated automatically, as employees work on various aspects of the project. Questions can be fired off to the group either as Twitter-like, one-off queries, or posted in a more robust forum setting. Emails, calls and meetings are still used, but their prominence is downplayed, with fewer interruptions on the work being done.

Companies want to take advantage of social enterprise tools, but like most early adopters, they are finding themselves working with a confusion of tools that don't always scale well.

After all, why emulate Facebook when you can just use Facebook? But many companies are extremely reluctant to use such services directly for internal purposes, primarily for security reasons.

As social networking in the workplace increases, it's clear that other software services are going to step up to this level of integration. Enterprise social networking is a communication platform that is here to stay.

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