Simple Facebook Marketing Tips and Tricks

Social Media Marketing is one of the easiest way to promote your brand and services. It offers huge opportunities for establishing wide spread business across the world. Among the social media services, Facebook has been ranked as a top player in this field. Marketing on this platform can enhance your businesses by exhibiting your products and services to the target audience. Additionally, social media allows the benefit of targeting your market based on age, region, race, income level among other factors.

 

Facebook Marketing Tips

Add Facebook Icon to your Website: “The number-one thing you can do is to bring Facebook onto your own turf. It can be done with a few simple lines of code. This can be one of your most powerful tools for improving your brand awareness,” says Jesse Stay, author of multiple Facebook books, including FBML Essentials.

Try Facebook Advertising:“The best ‘bang for the buck’ in Internet Marketing today is Facebook advertising. The targeting options are limitless and surprisingly inexpensive for businesses of all sizes. Facebook advertising can help marketers of all kinds get insights into how different demographic groups respond — and for a fraction of the cost of other alternatives,” said Chris Treadaway, co-author of Facebook Marketing: An Hour a Day.

Update Your Facebook Page: Give your fans fun reasons to connect to your fan page. Your Facebook page should have its own personality and offer a fun element for fans. Consider offering networking opportunities by asking your fans to share something about themselves. You could also lure people in once in a while with an expert who will answer their most pressing questions. That means if users are offered value, they will automatically keep coming back to your page. 
 

Use Videos: “Videos seem to be a preferred medium not only by the fans, but by the news feed algorithm as well. Whenever a non-fan watches your videos, a button pops up in the top left corner suggesting he/she ‘Like’ your Facebook page. To take advantage of this feature though, you’ll have to upload the video file onto the Video Tab inside Facebook (not link to a YouTube video),” said Ekaterina Walter, Social Media Strategist for Intel.

Turn it to Lead Generator: “One of the first apps to add to your Facebook Fan Page is ‘Static FBML’ (Facebook Markup Language), which allows you to add your own custom content, including an opt-in box. You can add multiple iterations of the FBML app, and try out various lead-capture systems — ezine signup, giveaway, ask campaign, etc. Each opt-in box can appear on a separate tab, each of which has its own unique URL, allowing you to accurately split test results,” noted Mari Smith, co-author of Facebook Marketing: An Hour a Day.

Offer Reward Points for Loyal Customers: One of the best ways to attract your fans is to offer your loyal customers with rewards. For example, if some liked and shared information about you and your business, endow them with tabs or badges (like ‘Member of the Month’) as a way to reward them. “A happy customer on Facebook means a lot of attention ahead.”

Turn Your Facebook Page Into a Buzzing Community: “Your Facebook presence can serve as a meeting place for like-minded individuals. Make it a point to involve your customers as much as possible. Ask questions and suggest items for them to share on your wall. Ask yourself more than “What should WE share?”—ask, “What would our fans like to share with us and one another?”—and build your strategy around those answers. Allow them to connect with others who share the same interests by encouraging them to use your Facebook presence as a platform for sharing,” said Rob Birgfeld, Director of Digital Strategy at SmartBrief.