Having a website makes your small business look big. But the website needs to be advertised among the target audience. Creating good content with stunning web pages is great. But great content does not distribute itself. It needs a vehicle called “Internet Marketing” to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it.
Traditionally, companies tried to reach their customers through print advertising, trade shows and other methods. But today, the Internet has dramatically affected the business scenario by altering the way people shop for products, both B2B and B2C. Nowadays, people initiate their shopping experience by looking on the Internet, especially in search engines like Google. To be competitive in the market, business firms should develop their website in such a way that it should be available on the web and the search engines should find their websites with proper keywords. To get more business to the products and services, businesses must drive quality traffic to their websites; capture visitors as leads; convert leads into customers; and at last, analyze the activity on their site to optimize online marketing efforts.
According to Brett Borders, “The Google SERPs are like the 10 seats in the front row of a hot concert. If you can get some strong friends to help you fill up the front row and keep the bum rushers and hecklers away – you’ll enjoy a perfect view with no hassles or interruptions.” You need to transform your website into a marketing machine. This helps you to attract the qualified customers and as a result improve your business. Here are some of the tips to help in the process:
On Page SEO: Search Engines rule the Internet. Hence, they need the right clue to understand what your website is about and what type of people should find your website. And this needs the use of right kind of keywords in the page content. That means starting from the title of the web page to URL, Headings and the text of the page need to be optimized with proper keywords. Apart from this, make sure that your titles, headings, keywords, descriptions and URL reflect the actual content on each web page. Mostly avoid duplicating these, because that may be interpreted as spam by search engines. So make each page of your site unique.
Off Page SEO: One of the most effective ways to get more targeted traffic from search engines is to get more links into your website. Each link to your website is just like a “vote” to it saying the importance of your website. Follow some of the most important Off Page SEO techniques such as Directory Submission, Press Release Submission, Article Submission, Article Marketing, Forum Posting and Commenting, etc. Avoid link exchanges.
Blogging: The best way to get more traffic from the right audience is “blogging”. Search Engines give more importance to the fresh content and writing a blog is a great way to get more fresh content. Basically, people do not like to link to a boring corporate website, but they will link to an interesting blog article. Hence, blogging can help your website more links. If your blog is set up correctly, each blog article is its own webpage, and therefore is a unique SEO opportunity, so you can really capture a lot of long tail (i.e. highly focused and narrow) traffic using a blog. Additionally, blogs allow you to engage your customers in a dialogue and humanize your brand.
Marketing Analytics: Finding out number of visitors to your website, website conversion rate, lead conversion rate, etc., are some of the most important things to be measured and optimized. These marketing activities help you to move a new step forward in promoting your business.
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