A Small Business SEO Success Story
Years Ago, a small business serving the fine dining industry, developed a website to promote its business. The company tried many of the traditional ways such as cold calling, word-of-mouth to reach the target audience and get new clients. But it failed in its attempt. Though the company website was very informative, it was not playing a big role in attracting the market and increasing the sales.
As a part of his operations to grow the business, the CEO of the company approached us to do the needful. According to our professional experts, the website needed a lift. The website was drastically in need of Search Engine Optimization (SEO). It needs to be developed in such a way that it would speak directly to a target audience.
The main questions that struck to our professionals are: What is the main purpose of the website? Who are the target audience? What are their biggest concerns? And how does the company solve them?
Based on the answers given by the company, our professionals started optimizing the site. The main concerns of our experts were:
· Compelling headlines that entice site visitors to read more
· Concise, easy-to-ready copy demonstrating how the services of the company benefit clients
The redesign of the website really changed the business scenario of the company. Earlier, the clients relied on the interpretations presented by the business developers of the company. But now the website clearly shows how the services provided by the company will benefit them.
Things apart, the website is now on the first page of all the search engines. The clients can easily find the site with a proper keyword search. With the advice of our experts, the company even started marketing through Facebook, Twitter and other social networks. This made easy for the website to reach the potential investors, clients and employees. The overall branding and content, together with the design, really validated the company and set the stage for the improvement of the sales.
Here I have some questions:
ReplyDelete1. What are the basic needs for starting a Website Optimization?
2. What are basic fundamentals of the SEO and SEM?
3. What are the main players in the market?
Nice work dear. Thank you, that’s very interesting information. I need to share with my friends.
ReplyDeleteSEO Company in Delhi | Web Design Development