Technology Giant, Yahoo!, is going to introduce its new on-line hybrid search and display advertising model “Yahoo Search Direct” in the near future. This service might be a good advantage for firms investing in on-line marketing services.
According to the present market research, Yahoo, once a pioneer in ways to search the web, is going to loose its share of the search advertising into single digits this year, from 10.4% in 2010 to 8.1% in 2011 – falling into third place in terms of numbers of search queries. Microsoft's Bing is now at the second place after Google.
The Improved version, Yahoo Search Direct, features some of the similar innovations recently introduced by the Market Leader Google, which includes the aspects such as predicting the end of a search query as a user is typing, and bringing up search results as the user types. It also aims at displaying information and web content in a pop-up box that the user might be looking for, such as weather and cinema listing.
According to the market analysts, the biggest innovation of this hybrid advertising could be the commercial opportunities for making money from adverts shown inside the pop-up box. The executives at Yahoo said that they are going to begin experimenting in partnership with advertisers in the coming month.
Yahoo's Head of Search and Marketplaces, Shashi Seth said that “advertisers could pay to have graphical ads or even video ads – known as display ads – appear inside the Search Direct box. That would be a marked departure for a search business, which has traditionally only sold text ads that appear alongside search results.” “Over the course of the next couple of months you're probably going to see some of these ideas at play,” Mr Seth said.
No comments:
Post a Comment