Facebook for Marketing: A Powerful Tool for Small Businesses

Traditionally, initiating a business and promoting it to the target audience became a great task for the entrepreneurs. But with the introduction of Social Media, such as Facebook, Twitter, YouTube, etc., it became an inexpensive and the easiest tool for the entrepreneurs to reach the target customers.

According to the present research, small businesses, that use the popular social media “Facebook” to market themselves to customers, can expand their sales, word-of-mouth marketing and customer loyalty significantly among their customers.

Here is an example of a small business that sells gifts for mothers and babies. First two years of its business was very depressing. To reach the target audience became a difficult task for the organization. The owner thought of almost closing the business. But with the advice of one of her close friends, she started promoting the business through Facebook. Gradually, with increase of her fan base in Facebook, her sales increased.

By doing so, her fans started browsing her products on Facebook Custom Page before navigating to her business website. Apart from this, this helped her fans to spread information about specific products in their friend circle.

Now, the organization uses its Facebook Fan Page to highlight some of the most popular items for sale, which works well next to the deals and incentives that the company offers on its Facebook Page. The company is able to display the inventories on its Facebook Page at no extra cost, and users are directed to its main site to complete their purchases. This differs from some other storefronts that allow users to checkout within Facebook.

According to the owner, “It is an easy way for my customers to begin shopping on my Facebook Fan Page.” “It gives them a quick overview of what is available to purchase at my store. They are able to click on a product to learn more about it.”

Presently, she attributes about 50% of her on-line sales to her Facebook Page. She says, “It is a great way to stay in front of customers. I believe it has been as effective as e-mail marketing for my products.”

Facebook Fan Pages offer an effective and low-cost way for small businesses to grow their businesses through Social Media Marketing. At SRISYS, we are on the process of helping small business to grow at a high speed by using social media. 


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