How to promote a small business into a wide spread destination – this is the question that always come to the mind of every entrepreneur who wants to promote his/her business. Business needs one-to-one conversation, which is unavoidable. And this is possible through Social Media Marketing.
Some years ago, the marketing team at Neenah Paper, a manufacturer of high-quality paper products, confronted a growing problem. They tried harder and harder to reach new potential customers through their traditional channels — phone conversations and in-person meetings. But, they were not working as well. Prospects were tuning them out.
Jamie Saunders, Neenah’s Marketing Communications Manager, noted that most of the company’s potential customers — designers, graphic artists and printers — were spending their time in front of their computers, and that social media could be a way to better engage them.
Hence, Neenah initiated its business into the social media world. While the experiment started with Neenah’s marketing team, its sales team was one of the biggest beneficiaries. They discovered they could do prospecting and nurturing via Twitter, facebook and other social networks. Today, the company has 10 sales representatives across the country using their personal Twitter accounts on behalf of Neenah to close new business.
Both big and small business are flocking to social media platforms such as Twitter, Facebook, and YouTube. Reason is a presence on these platforms allows companies to engage in conversations with consumers, as well as serves as an outlet to drive sales through deals and coupons.
At SRISYS, we have a team of professional experts who can guide you on starting your Social Media Marketing. We can help you to develop your Search Engine optimized Website, Facebook Fan Page, Twitter Profile, blogs and a lot more.
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