Somebody needs to call this out.
It’s probably more like 95 percent of social media marketing is a waste of time. Stay calm. Actually, it’s pretty much in line with other marketing tactics like direct mail, email marketing, banner ads,, and even telemarketing.
Let’s look at the distinction between social media and social media marketing. It’s like email vs. email marketing. Of course I use social media and I use email. Social media is fun and informative. Social media can offer some useful connections in what I would term a human search cluster.
LinkedIn is a pretty good Rolodex service. It’s easier than going through a stack of business cards. It also offers some good discussions if you can wade through the spam posts. Some people think Facebook has become the ruination of many young careers, marriages, and relationships from publicly shared information and workplace distractions. I just find Facebook a moderately innocuous time-waster and it is somewhat enjoyable to connect with friends. The test on these overvalued and over-hyped free services is—would you use them if they charged? Not me.
But if so many people use social media! "why is social media marketing so challenging?" With all these fish in the water, why shouldn’t you just go where the fish are? Why not just “buy” thousands of Twitter followers and then sell them stuff?
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