David Fischer, vice-president, advertising and global operations of Facebook.com, revealed some traffic details of the social media site at a keynote session at ad:tech in Gurgaon.
According to Fischer, Facebook gets 25 million users every month in India. The average time spent by users on Facebook (in India) are three hours per month, which is pretty high as compared to other prominent internet destinations like Google (1 hour 50 minutes per month in India), Yahoo, YouTube (1 hour 20 minutes each), and MSN (40 minutes).
Fischer pointed out that the number of profiles (500 million, globally) that exist on Facebook are much more than number of websites (90 million) that are active in the world. There are 250 million people active on Facebook on any given day.
He further mentioned that Facebook is not just connecting people; it is also offering newer marketing opportunities to advertisers. He spoke about few brands like The Economic Times, Times of India.com and ESPNCricinfo.com, Pepsi (Change the Game), Tata Indicom and Aircel, which are leveraging Facebook for marketing in the country.
For the record, The Economic Times tied up with Facebook last year for the Union Budget (2010) and ran a campaign titled 'ET-Facebook: Talk to FM'. As part of it, a special online destination (microsite) was created inside Economictimes.com, which internet users could visit using their Facebook ID and share their ideas or suggestions with the Finance Minister.
Similarly, the social media site tied up with TimesofIndia.com and ESPNCricinfo.com to integrate 'Like' and 'Share' button on these sites, last year.
Emphasising the people power of Facebook, Fischer claimed that traffic on websites on some of the leading brands is not at all comparable with the 'likes' or followership of the same brands on Facebook. For instance, Coca-Cola is liked or followed by more than 25 million users on Facebook, compared to 2.5 lakh visitors per month on Coca-Cola.com. Similarly the food and beverage brand Starbucks is liked by more than 21 million users on Facebook (15 lakh visitors per month on Starbucks.com) and Kraft Foods owned sandwich cookie brand called 'Oreo' is liked by 18.7 million users on Facebook.
He further mentioned that Facebook is not just connecting people; it is also offering newer marketing opportunities to advertisers. He spoke about few brands like The Economic Times, Times of India.com and ESPNCricinfo.com, Pepsi (Change the Game), Tata Indicom and Aircel, which are leveraging Facebook for marketing in the country.
For the record, The Economic Times tied up with Facebook last year for the Union Budget (2010) and ran a campaign titled 'ET-Facebook: Talk to FM'. As part of it, a special online destination (microsite) was created inside Economictimes.com, which internet users could visit using their Facebook ID and share their ideas or suggestions with the Finance Minister.
Similarly, the social media site tied up with TimesofIndia.com and ESPNCricinfo.com to integrate 'Like' and 'Share' button on these sites, last year.
Emphasising the people power of Facebook, Fischer claimed that traffic on websites on some of the leading brands is not at all comparable with the 'likes' or followership of the same brands on Facebook. For instance, Coca-Cola is liked or followed by more than 25 million users on Facebook, compared to 2.5 lakh visitors per month on Coca-Cola.com. Similarly the food and beverage brand Starbucks is liked by more than 21 million users on Facebook (15 lakh visitors per month on Starbucks.com) and Kraft Foods owned sandwich cookie brand called 'Oreo' is liked by 18.7 million users on Facebook.
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