Nowadays, every business is maintaining a website. But remember, simply having a website will not help you to attract your customers or clients, if they are not found easily on search engines. Researchers say that a company’s website needs to show up on the first page of search results and stay there for ever. If the site appears in the second page or worse in a search engine, it becomes less and less effective.
The best technique to improve rankings or visibility of a website on various search engines such as Google is Search Engine Optimization (SEO). SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. But one thing to keep in mind is SEO is an investment of time; it needs patience.
To drive traffic to your websites, every business owner, organization needs to understand certain SEO Factors, which help you to increase website hits in Search Engines and build the desired awareness among the target market. They are:
Age of Domain: Age of your website is one of the major factors that helps build trust. If your website has been online for several years, that means you have an established business. This automatically improves your search engine ranking.
File Name Optimization:It is important to prepare your titles of web pages, images, page names, folders, external supporting files (server site), sub-domains with proper keywords. Promote your website with proper brand name. If your domain name is a keyword of your business, that might not help you to create a brand and you may loose trust among your customers.
Content Optimization: Another most important SEO factor is the content of your website. Make sure that each important page of your website contains good text with targeted keywords spread throughout it.
URL Structure: The structures of your URL need to be very clean without any random strings of characters at the end of the URLs. This is part of the onsite search engine optimization process as well.
Internal Links: Try to link your inner pages correctly. This helps visitors to easily connect from one page to other pages of your website. Better keep ‘Flash’ and ‘JavaScript’ to a minimum, if you can. Make sure that your site is clean, easy to use and interlinked to help the user navigate comfortably and experience a good site.
Keywords: One of the best methods to increase search engine ranking is through the optimal use of keywords; that is, knowing what specific words or phrases people are searching for and then targeting those phrases in the text on the site. A website designer can conduct the appropriate research to determine and target those keywords and provide further analysis to pinpoint the most important terms — or terms with “opportunity” — that help bring the right visitors to the site.
Link Building: Another useful technique to attract traffic to a website is website linking or link building. This mechanism helps to interlink words and phrases key to a business website to other relevant pages on the site. This can attract a lot of traffic.
Integration of Blog: Try to integrate a blog to your website. Post articles of 500 or more words relevant to your business in the blogs. This makes the search engine crawl your website everyday.
Site Map and Contact Address: Site Map and Contact Address build a trust factor in search engines as well as on your audience. It makes easy for people to do business with you.
Inbound and Outbound Links: Do not buy or exchange links. Make sure to utilize SEO rules for search engine ranking. Promote your business online to build visitors to your website over time. If you do, the relevant links will follow. This is called “Inbound” links. Make sure the websites that you link to are 100% relevant to your business and industry. This is called “Outbound” links. If you are linking website for the sake of linking it, than automatically you loose your search engine ranking.
Footer Optimization: Place all the page links of your website on footer of the website. This helps the search engine to crawl your website easily with the relevant keywords of those pages.
Add Snippets: Add a snippet, a small piece of text with relevant keywords that describes your business, on your website. This helps the search engines to find your website. This improves your rankings on search engines.
Google is known as the “king” of search engines. There are more than 200 factors that Google follows when determining website rankings. The above are some of the most important factors to improve your rankings in search engines. Following these will surely benefit you a lot.
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