Today, most of the small and big companies have successfully used Social Media to increase their sales, brand and the community around their products and services. Social Media helps companies to start conversation with their target market and elevate their brand. There are many companies who want to follow the same strategy to improve their business. But before they directly jump into the Social Media Marketing, it is very essential for them to understand what social media is and why lots of people are using it. There are examples of companies who do not have a clear understanding of Social Media and as a result they are getting disappointed with their attempt to using this technique to strengthen their brand/business.
Do you want to know what Social Media is? Are you interested in the Social Media Marketing Strategy? This article provides you a thorough understanding of Social Media.
According to Wikipedia, Social Media is, “online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one too many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.”
The major ingredients of Social Media are: publishing, information broadcasting and relationship building.
A Publishing Technology: Social media is an online, user-generated technique to communicate and share content/information with friends, family, colleagues, and customers through various social networking sites. It is a location-independent process, where every participant is a publisher, i.e., the person who shares the content and the person who uses it. It is highly accessible and scalable.
An Information Broadcasting Technology: There is no other existing media that can share information faster than Social Media. People are now getting the news by following social networks such as Twitter and Facebook. Social media is a fusion of sociology and technology. Now companies are having conversation with their customers directly through social media and getting valuable feedback about their products and services. Social Media has been transformed into a broadcasting technique for the companies to share their valuable information with their clients and customers.
A Relationship Building Technology: Social Media is not only about publishing news and sharing information; Social Media is about building relationships. It is about developing a close relationship with the target customers who as a result build a network around a service or product. Social Media allows content readers to share information the product/services with their own network of followers by publishing or republishing the message/information in their own words.
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