Tuesday, May 17, 2011

How to Use Social Media to Turn your Customers into Raving Fans?

Social Media Marketing is one of the easiest ways to stay connected with your friends, family, colleagues and customers. It has been emerging as a useful platform for creating awareness among the target audience about your products and services as well as promoting your thoughts and ideas.
The popularity of various social networking sites such as Facebook, Twitter and YouTube has changed the total scenario of business for small and medium enterprises. These social networks are playing a leading role in creating a community that share news, photos, status updates about a company or its products and services among themselves. If we see the demographics of Facebook, it has more than 600 million active users per month.
Many leading and well-established companies are depending on social media power for their commercial benefit. More than 75% of business executives have accepted that the revolutionary power of social media sites are playing the most significant role in boosting their bottom line results and support their brand and business relationship.
According to the results of a recent survey, among those who are using social media, Facebook is the most popular choice used by 95% of those businesses, far outdistancing Twitter (used by 60%), LinkedIn (used by 58%), YouTube and other video sharing (used by 45%) and daily/local deal services (used by 23%).
Do you want to know the different social media tips for promoting business using the various social media networks? If you are new to this, it may take some time to educate yourself. Try to know the strength of social media marketing and personalize your promotional campaign suiting your needs. This automatically generates customers for your business. But you need to know some of the tips to turn you customers into esteemed fans.
Here are some of the tips about Social Media Marketing that not only helps you promote your business, but also helps you turn your customers into raving fans:
  • Generate conversations about your products and services among your customers
  • Encourage people to come to your business through offers, advertising, etc
  • Create stories for customers to talk about when they get back to their offices
  • Use photos to create an experience online
  • Use Twitter for real-time monitoring
  • Get customers to brag about your products
  • Share your success stories among your fans
  • Follow your customers regularly by sending messages and tweets

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